2009.01.25
Super Bowl spending
Sunday is a big day for football watching in many households, and next Sunday is one of the biggest parties of the year--the Super Bowl. Each year, electronics stores gear up for a jump in television sales, but this year, they may not see the same rush.
A survey by BIG Research, for the National Retail Federation, reports that fewer people plan to purchase electronics, apparel and furniture for the Super Bowl. In fact, Super Bowl parties likely will have a scaled-down tone this year, because people are watching their budgets more closely. Viewers will spend an average of $57.27 on food, team apparel and merchandise this year for the big game, down from $59.90 last year, according to the survey.
Still, 72 percent of consumers will stock up on food and drinks for Super Bowl parties, which is up from 67.4 percent last year. Likely, people are shifting their purchases to this category, from electronics.
Tell me what your Super Bowl party will look like this year.
On another note, be sure to check out my retail column in today's Business section. Since we have talked lately about Panera Bread's breakfast promotion, you may be interested in learning about this week's opening of Panera Bread's new Blacksburg restaurant. The franchisee for Panera Bread also shared with me plans for future eateries in the region.
Our SB party is going to be vastly scaled down. We'll have chips & dip, sodas, pretzels, and a few other low-cost snacks. We will be watching on an old 25" CRT TV since it's just not the right time to buy a flat panel, and we'll probably only have a few people over this year.
Comment by Other John — January 25, 2009 @ 4:08 pm
The youth at the church throw a Super Bowl party. We just watch it there.
Comment by Henry — January 26, 2009 @ 2:21 pm
Our party will be the same; we go to a friends house, usually 30 + people, and the food is "pot luck" and includes everything from snack food to chili beans to other "real" food dishes.
Comment by Dennis — January 26, 2009 @ 5:41 pm