2009.02.23
Warm breakfast rolled out at some Starbucks
Spinach and egg wraps, classic egg and cheese sandwiches and reduced-fat turkey bacon and egg varieties are new warm breakfast additions to the menus at select Starbucks in the Roanoke Valley.
These foods have been available at other Starbucks nationally for quite some time, but they're just now landing in the Roanoke Valley.
Locally, you'll find these sandwiches at the Starbucks on Electric Road in Salem, beside Blockbuster. They also are sold at Starbucks on Colonial Avenue in Roanoke, across from Towers Shopping Center.
Starbucks shops nationwide have offered breakfast sandwiches for several years, but in 2007, the chain discontinued some sandwiches and changed up the selections. That was largely because the coffee retail giant feared that the aroma of breakfast foods would clash with the classic smells of coffee brewing.
According to a statement from Starbucks, more than 3,000 of its shops offered these warm breakfast selections at the end of fiscal 2007.
I'm not sure if and when other local Starbucks, including those in the New River Valley, will sell breakfast sandwiches. Here's a response from Starbucks to this question, sent to me via email:
"We will review opportunities on a market by market basis to determine which stores will provide the warm food offerings. Information regarding new stores carrying the warm breakfast and lunch items will be available as select markets launch the program."
Starbucks also has announced that it will begin to pair coffee selections with breakfast offerings for $3.95. The company cites the economic downturn as a reason for the promotion. One pairing, for example, will include a 12-ounce coffee with a breakfast sandwich for $3.95. Click here to read more about the promotion.
