2009.03.31
New summer-friendly totes for Claire V.
Are you in the beach mood yet?
Roanoke handbag company, Claire V., will launch its newest collection this Thursday in beach party style. The company with a headquarters on Campbell Avenue in downtown Roanoke is hosting a tropical-themed launch party, complete with tropical drinks, hula dancers and a steel drum band.
Claire V.'s new handbags, called Lola Starfish, are crafted with corn husks and made in China. Claire V. is marketing the bags in various shapes and sizes as the perfect environmentally-friendly summer totes. To the left is a picture of one of the bags.
Lola Starfish apparently already has gotten recognition by several national magazines, such as Lucky, Real Simple and Women's World. Lucky Magazine chose the straw-like bags as an editor pick for one of its issues, said Kelly List Zappia, a spokeswoman for Claire V.
If you attend the party, from 5 p.m. to 8 p.m. at 128 E. Campbell Ave., you also can enter a raffle to win a chance to help design, name and model a new Claire V. handbag for the spring 2010 collection. The raffle's proceeds will benefit Bethany Hall, a Roanoke recovery center for women.
Claire V.'s bags are designed in Roanoke and handcrafted at training centers for land mine victims in Cambodia. Ten percent of Claire V.'s net proceeds go toward women and children's education and health initiatives in Southeast Asia.
Proceeds from sales of the Zola Starfish collection will go toward Bridges Across Borders, a nonprofit organization that addresses global violence.
You can RSVP for Thursday's launch party by emailing amanda@clairev.com.








