2009.05.12
Coffee Dots
Warm weather always increases my ice cream cravings, and here's some news about a well-known frozen treat that's testing a new taste.
The founder of Dippin' Dots is crafting a new concept: Coffee Dots
According to this story, founder Curt Jones fears that the $5-$7 ice cream sold in colorful pellet form won't sell as well this summer. Dippin Dots are a popular treat among children, but with the recession, more parents are cash-strapped.
He thinks coffee dots (dubbed "coffee of the future") could give his product a wider adult appeal that's not specific to the summer season. One could add hot water to the ice cream pellets and have brewed coffee without actually brewing it, according to the story.
Jones will roll out his coffee dots next month at a specialty coffee trade show in Las Vegas.
Would you buy it?
I doubt that I would buy it to make hot coffee. But I might buy it once just to try them...I do like dippin dots but Curt is absolutely right...I never buy it because it is way too expensive.
Comment by HCS — May 12, 2009 @ 4:42 pm
I would at least try it!
Comment by Michelle — May 15, 2009 @ 4:53 pm