Comments on: The Hut is Pizza Hut

By: Other John

Other John — Fri, 26 Jun 2009 15:14:37 +0000

Still won't matter to me. Their pizza is still going to be vastly overpriced and not very good, certainly for the money. If I'm going to have to shell out $15 for a mediocre pepperoni pizza, I'm going to go to Chuck E Cheese so I can play some Skee Ball too.

By: anonymous

anonymous — Fri, 26 Jun 2009 13:23:34 +0000

oh and another thing since the mention of twitter... here is their latest promo:

The new Pizza Hut social media intern has her first assignment, and it's to give out codes for free stuffed pizza rolls to the company's followers on Twitter and Facebook.

[ reference: http://consumerist.com/5302669/free-food-from-pizza-hut-via-twitter-and-facebook ]

By: mapuser

mapuser — Fri, 26 Jun 2009 13:05:13 +0000

All those eateries are Yum brands.

By: anonymous

anonymous — Fri, 26 Jun 2009 06:43:15 +0000

That's right. Or when Kentucky Fried Chicken decided to go with 'KFC' - it's a branding program.

I've heard that Pizza Hut is trying to appeal to the generation of Twitter users and text messengers. By shortening to "The Hut" it'd be easier for young folks to identify this company as a 'hip' and 'cool' place to go to hangout... of course, garnering the $$$ of a spend-thrifty consumer.

By: Adowntownbusiness

Adowntownbusiness — Fri, 26 Jun 2009 04:20:17 +0000

In a related story, Taco Bell may become "The Bell."

By: Dana

Dana — Thu, 25 Jun 2009 16:44:22 +0000

That sounds like what UPS did when it started refering to itself as 'Brown' in their campaigns.