www.roanoke.com

And now, the crowing touch:

Here's the highlight of last weekend's Miss Roanoke Valley pageant at Cave Spring High School -- the crowning of Lindsay Morris as the new Miss Roanoke Valley. And, as you'll see in Friday's issue of SWoCo, we have a photo gallery (actually multiple photo galleries) from the weekend's pageants.

This link will get you to all of them.

That's not the only place in this week's SWoCo, though, where we say to go online for "more" photos. As you've likely figured out by now, we update this site sometimes a dozen times a day -- so it's really a daily news site for Southwest Roanoke County.

And now, without further ado, here are the other places this week where we say to go online for more:

* What do you think of the proposed Clearbrook Wal-Mart? Vote in our online poll!

* Bill Cochran's column on the Cave Spring Optimist Club fishing tournament
* Funny photos of golf hijinks involving Cave Spring and Hidden Valley
* Hidden Valley Middle School football wins a close one
* Roanoke County crime maps updated at roanoke.com/datasphere
*  Photos of the Hidden Valley - Cave Spring volleyball game
*  Photos from the Hidden Valley homecoming dance
* Photos from Hidden Valley Middle School volleyball game against Andrew Lewis

So how can you get your news and photos in SWoCo? Easy! Just share at news@swo-co.com.

For more information -- including how to advertise and reach more than 90 percent of the households in Southwest Roanoke County -- just keep reading under "more."

* You can meet our community journalist for Southwest Roanoke County -- Emily Flora. She keeps regular office hours at our "bureau" -- the Mill Mountain Coffee & Tea on Starkey Road. Here’s her schedule.

* So how do we reach more than 90 percent of the households in Southwest Roanoke County? Here’s how: Subscribers to The Roanoke Times get it included in their Friday paper; non-subscribers have it mailed to them as part of the weekly Simply Savings advertising flier. Those two add up to more than 90 percent. Plus, we have some free copies available at Kroger, Food Lion and Mill Mountain Coffee & Tea in case we miss you somehow.

* Are you an advertiser who wants to get your message to more than 90 percent of the households in Southwest Roanoke County? You can find out more at advertise@swo-co.com. Want to place a classified ad to reach your neighbors in Swoco? Let us know at classifieds@swo-co.com.

Finally, a special treat: SWoco, the video. A trilogy, actually.

Plus, an invitation: Write a song or a poem about SWoCo! Send it to us at news@swo-co.com and, well, we'll figure out something fun to do with it. We promise.