2007.02.01
The subtle approach
John Crews sent out this shot today of his truck and boat combination he'll be using on the Bassmaster Elite Series this year.
Making it as a pro bass angler is as much about fishing well as it is about savvy marketing. Few are more savvy than Crews.
Every single driver Crews passes or who passes Crews on the road this year is going to notice this rig. They will all be in cars or trucks. Advance Auto Parts sells parts for those cars and trucks.
Sounds like a pretty good partnership to me.
Can't wait to see these bad boys in action!
Comment by Allison — February 3, 2007 @ 6:26 am