2008.09.30
News flash: Ray Schoenke is NOT Jim Shockey
I just got an interesting press release from Jim Shockey's people, who want to clear up confusion regarding a Barrack Obama radio ad featuring Ray Schoenke. (If you listen to ESPN radio in Roanoke or Lynchburg you've probably heard the ad.) The gist of the release? Ray Schoenke is not Jim Shockey.
Who are they?
Jim Shockey is an outdoor personality, video host and writer. If you watch hunting shows or read hunting magazines, you've seen Jim Shockey killing everything from whitetails to African game.
Ray Schoenke is a former Washington Redskins player who is now the vice president of the American Hunters and Shooters Association, which could be called a moderate gun control group or moderate gun rights group, depending on your perspective.
The pronunciation's of Schoenke's name (SHON-kee) does sound kind of like SHOCK-ee. But "Ray" doesn't sound much like "Jim." At least not to me. But I guess it does to others because Shockey, according to his people, has been the target of criticism from people who think he is supporting Obama.
Here's a quote from the release:
"The fact that people don't take the time to investigate the facts before they lash out has caused substantial confusion. Many of Jim's TV sponsors, licensees and business partners have received e-mails and phone calls from angry consumers saying that they will never again buy their products."
Really? Could that many people have heard "Ray SHON-kee" and thought "Jim Shockey"? I doubt it.
I suspect that a few people (or maybe one person) heard this wrong and started sending e-mails and posting to Internet message boards. It went viral, prompting those angry e-mails from a lot of people who never heard the ad. In short: just another episode showing the potential powers and dangers of the Internet.
But, as long as we're on the subject of mistaken identity... At Sportsman's Warehouse in Roanoke there's a mount of a great 10-point whitetail killed by Mark Taylor. I get a lot of compliments on the buck. But, while I wish I had killed it, I didn't. It was another Mark Taylor.











