JC Penney transforms itself
As you may have seen in this past Sunday’s ad, J.C. Penney has a new look — and I think it’s a good one. The retailer has completely transformed itself, changing its logo, its spokesperson and its pricing structure.
The company’s ad and store designs are clean and simple now, and their pricing and return policies are following suit.
The new pricing strategy, dubbed Fair and Square, includes three types of prices: best prices, month-long values and everyday.
Best prices are Penney’s lowest prices, which can be found on the first and third Fridays of each month. That means no more sales and coupons each week, just a simple sale schedule.
Month-long values are prices that are lower than the original sales price all month, but may not be as low as the best prices.
Everyday prices are the original sales prices of their products, which since the redesign are lower than their original prices before.
These prices are also color-coded. Prices highlighted in blue represent best prices, white represent month-long values and red represent everyday prices.
One example of the pricing structure can be found on the store’s website, which compares the prices of a St. John’s Bay women’s shirt. In 2011, the shirt’s original price was $11. In the new pricing system, the shirt’s everyday price is $7, the month-long value is $5 and the best price is $4.
The store is also revamping its return policy. The new policy has no restrictions and appears to be very similar to the retailer Kohl’s. Penney now accepts items purchased more than 90 days ago, small electronics, fine jewelry (including special and personalized orders), special occasion dresses, furniture, gift registry items, made-to-measure window coverings, jcp.com items, salon merchandise, Sephora products and perishable food items.
With a receipt you’ll receive an even exchange or full refund of the purchase price in the original form of payment. With a gift receipt you’ll receive an even exchange or refund at the gift receipt price in the form of a Penney gift card. Without a receipt you’ll receive an even exchange or refund at the current retail price in the form of a gift card.
None of these return scenarios have time limits.
You’ll also see a new face representing the company — Ellen DeGeneres.
DeGeneres has been quoted saying that working at Penney was one of her first jobs, and jokes that she’s happy to have her employee discount again. The new partnership is another part of the effort to usher in a new era for the retailer, which turns 110 this year.
In a press release, Michael Francis, president of J.C. Penney Co., said the company chose DeGeneres because of her “great warmth” and “down-to-earth attitude.” She also has millions of fans.
Looking at the new ads for the retailer, that down-to-earth, fun and vibrant attitude is equally represented in print.
What do you think of the J.C. Penney transformation? Are you more or less likely to shop at the retailer?
Here are some photos from a recent trip I took to the Valley View location:
February 15, 2012 - 5:00 AM
RSS feed 
I HATE the new structure. The deals are good if you’re not the type of person who looks for good deals. If you’re a bargin shopper, then this new setup is NOT good for you. I had bought a pair of pants before the switch…then checked them on their “big mark down Friday” – the employee said that was one of the big markdowns – - it cost more than what I’d paid for it before. The new set up is good for those who don’t look for good deals – but terrible for those of us who are truly bargin shoppers.
I loved both Penney’s and Belk, but now I’ll be a Belk shopper all the way…hate to say.
I love JCPenney and the new structure. It is easy to buy what I need without the chaos of coupons! I think we as cutomers need to give it a chance!! I also love Ellen as the spokesperson.. she brings a lot of life to the store. GO JCPENNEY!!!
I like the changes. It’s nice to see a company adapting with the times and making things simpler instead of more complicated. I would shop there more often if it wasn’t so far out of my way to do so (West Salem).
I hate the new J.C. Penney. We have had a credit card for over 50 years…Do not know if it will be one of the places we shop now. We were there yesterday and could not find anything. It is very hard to figure out how much the price for a product is. I shared with one of the ladies working there how much i disliked the store Her respond was” I like it” She said it was so much better on the sales people. What about the customers?
Sounds to me as if this is JCP’s way of cutting back on print advertising. I bet the Roanoke Times and other newspapers hate it.
When my daughter and I went to Tanglewood she said the prices were higher in the junior dept. not lower. She also complained that they no longer had the huge out of season markdowns like the 75% off rack. The place was deserted. Fail.
We couldn’t care less who the spokesperson is…
@Sue – totally with you…and about the employee’s comment…haha…easier on the sales people – all the prices from before were in their system and the coupons you could scan…not sure how that was hard?!?! Besides, the one I talked to a few days before they switched was beyond clueless about how the new system worked…she struggled to explain then said, all I know is they tell us it’ll be easier (she didn’t sound convinced). Easier is not always better. If it ain’t broke – don’t fix it.
I’ll so miss the $10 of a $25 purchase – that’s one bargin they can’t match with their new and “improved” system! Wonder if Mr. JCPenney would be happy with this?
I have to admit that I don’t really shop at Penney’s that often. With that disclaimer, I have to say that I find the new system refreshing. I think they’re just trying to be honest with customers. When they gave you those “sales” before, it was you who was losing, because they’d inflated the price to begin with. Now they’re telling you upfront, this is what we have to charge to clear the cost and hit our profit margin. Sales are often a trick(though I’m guilty of falling for them too)..
I don’t like the new Penny’s marketing schemes. The prices aren’t all that cheaper. I miss my coupons that came in the mail. Plus, I work on Fridays, well Monday through Friday, so that means I miss that Friday sale unless I go on my lunch break. That’s not fair and square for the customers! I think when the sales associate said that it is easier on them, they mean they don’t have to worry about putting up the sales signs before a sales events. I used to work at Penny’s years ago and remember having to put up the new sales signs close to closing time.
I am a long time JCP shopper, but no more. The new system is horrible, and definitely not better for customers. JCP is gambling that by making things easier (translation you don’t have to clip coupons or watch sale ads), they will be able to reel you in to paying what are, in fact, higher prices, i.e. less effort might be worth higher prices for some. But if you’re looking for a bargain, JCP just effectively took away control from the shopper, me. Before, I could use coupons and discounts on top of sale prices and get really good bargains. Much better than their current best deal days. This system lured me into the store “just to see what was new,” and I frequently made impulse puchases because the price was good and I had a coupon. But if I did the work, I could reap the reward. I was in control. Now, I have to plan ahead and hope I have the time 1 or 2 Fridays a months to go in the store to get their best prices, hopefully on an item I am interested in, hopefully at the time I am in need of something. That is a harmonic convergence of the stars that is unlikely to ever happen! And even then, the price is generally higher than what I paid with my previous coupons and discounts. Bottom line, I am no longer motived to drop into, or even actively shop at, Penneys. It’s easier to go to Kohls where things are always on sale and I always have a coupon, so the deals are ready when I am. As to the new look/spokesperson, Degeneres is a total turnoff to me. I have despised her on T.V. for years. Anything she pitches I don’t buy. This just makes me want to stay away, and I am a platinum rewards cardholder. There goes their sale of a new sofa sectional to me. I need one for my new condo and was considering one they offer, but not if she’s the pitchperson. I am totally disgusted with this new approach!!!
Just want to clarify for any who have misinterpreted the ads or are reading comments here and misinterpreting: the Friday markdowns are permanent markdowns, not a “Sale.” You’ll get the best selection if you show up on Friday, but if you can’t make it ’til Saturday, it’s still marked down. And possibly marked down further during the next Friday markdown (every 1st and 3rd Friday). So if you have your eye on something and want to wait for markdowns, now you know when to expect it. My Mom and I went in this weekend and all women’s winter coats were $20. Every last stinking one! What a great deal! And we bought my Dad a leather jacket for $45. The old “clearance” sticker was still showing and it said that 70% off was $67. Then we got it for $45. I haven’t done the math, but I would say we got it for more than 80% off the original price. I call that a deal. And for the woman who said that it was more difficult to find the price, I don’t understand that comment. Every tag has a single “whole number” price down at the bottom. And many of the racks have signs above with a very clear number. No calculating % off. It’s just that number. Just like some of those images above. I wasn’t a huge JCP shopper before. Just occasional. But I was really happy with what I found.
That is confusing. Am I to understand that the ‘old’ $11 womens shirt that is now regular price – $7, sale price – $5, and monthly mark down – $4, that shirt will be $4 on days other than the Friday Markdown sale days? So, effectively, you can go in multiple days during the month and receive the best sale prices, beyond those designated Fridays? This differs from the ‘old system’ how?
And people were confused when I talked about decreased marginal profit sales? Lower volume?
But hey, the stores are shiny, the salespeople are suddenly far more knowledgeable, and the discounted pricing reflects merchandise that is of as high quality as ever…
Though it’s a little confusing at first glance, the structure is pretty simple when you get used to it.
That $7 shirt can be marked down for only a month to $5, but once that month is over the price may go back up, or it may be marked down again to a best price of $4.
Once merchandise is marked down to its best price, it will remain that price until the product runs out.
The month long specials are meant to be predictable, with whatever you would expect/want to be on sale being the products that are marked down. This month you saw a lot of Valentine’s related products — jewelry, intimates, etc. In November or December you should see a lot of Christmas-related goods on sale.
You don’t have to run out to the mall on those specific Fridays, though, to get that best price. Once it’s marked down, it’s marked down until they run out.
I just called the Valley View location this morning to confirm all of this and she said since it was the third Friday of the month they did indeed just marked a lot of merchandise at its best price. The point of them telling you when these best prices start is so you know when you’ll be able to find the best selection at the lowest price.
And this differs from the old system how? Other than % of ‘reductions’, I see no additional value, except supposedly equal quality merchandise at supposedly huge mark downs, with supposedly no reduction in quality.
Now you know exactly when the markdowns are happening. Sales in other stores are very temporary, and when you think you’re buying something for the best price it could be marked down even more the next week. That’s not the case here. Plus, everyone is on equal ground. There are no coupons to make the sale price better. The best price is the best price they’ll be offering it for — no question.
Though some of Penney’s store-brand products may have gone down in quality, something I’m in no way qualified to debate, they still carry big brand names like Levis. You’ll find them cheaper at JC Penney, but they’re the same jeans they always have been.
Any questions of quality are something to be taken up with the company. What you said above though is why the company says this big change is so revolutionary. You’re getting more for a lower price.
When large corporations carry certain brands of popular names, it is always wise to look beyond the surface.
Take for example the Levi’s brand. Then consider that within the 514 ‘model’, there are multiple quality levels of that ‘model’. Let’s just say there are three versions of the ’514′ model by Levi’s. I could detail the quality difference in the versions, but that would only glass over the eyes of many on here. The low end range of that model is sold at discount stores. The mid-range is sold at department stores, and the upper end is sold online or at higher end apparel stores.
That is a vast oversimplification, but it should serve as a product knowledge session to readers.
The old adage – ‘You get what you pay for…’ is not ALWAYS true, but it is true far more often than not.
As to the ‘timing’ of sales. How in the world would anyone with perspective not know this would drive all the business to those certain days during the month when the sales were in place. In other words, very close to what they had before?
Sure, there will be some wide eyed people wandering in on the Tuesday before the big sale day, just as there are some people who pay sticker price for a car.
We’re not talking the exceptions here, we’re talking the standard behavior.
Like I said, good luck to all the believers. Come see me in twelve months and we’ll talk…
I say YES to coupons! Maybe Ellen Degeneres can afford to shop without coupons. I can’t. $10 off $25 was really nice. On the clearance rack you can get items for $3, $5, $7 plus get an extra $10 off $25. I hope Macys keep there $10 off $25 because that is where I will be shopping.
Well, all the above said, there are still many cons to this new system and few pros. First, to get the advantage on the best price Fridays, you have to be able to come in on Friday. That is a limitation for many shoppers. And then if you can come in then, you are facing hordes of other shoppers, a negative. With the old system, I could come in during the dates of the sale when it suited my convenience, and then use my coupons too. I picked times when there were likely to be fewer competing shoppers in the store. Also, the whole thing about the coupons is that I like to get a different price than everyone else, ostensibly lower. Hopefully, if I do my homework, and have the coupons (often as a reward for being a frequent/loyal shopper), I get a better price than everyone else. I see that as a justifiable reward for my efforts and my loyalty. Now, with no such reward incentive, and inconvenient timing on the best price days, I am completely unmotivated to even set foot in the store. I agree with crooked road, time will tell if this works out for JCP. But I anticipate that my JCP bill is going to be significantly lower in the future. I think JCP will be backpedaling on this marketing scheme (and it is a scheme) in 12 months, if not sooner.
@Nary
I completely agree with you. I hate the new pricing structure. I find prices much more higher than they were before.. The new pricing structure took the fun out of shopping. Instead of gaining new business, I will take my money someplace else like Macy’s, where it includes discounts AND coupons.
I am very disappointed with the new JCPenney.
Shopping there is no longer fun, the hunt for a bargain was half the fun and the coupons in my opinion were great and made me visit the store so often. JCP has changed in a negative way. I need the great $10 off $25 coupons and others to pair with a real sale price to get a great bargain. Cutting out the coupons is an insult to the customer intelligence. They are telling us that they’re doing us a favor by not giving us coupons. They’re doing JCP a favor not the customer. I have shopped there and had a card since the 1970s and am a platinum card holder…that will change now as the prices are not going to be what I know they were up to now.
I went to JCPenney this past Saturday and LOVED it! The store used to be so crowded with racks all over the place that were stuffed full with little room to maneuver. The store now is clean and spacious. I scored some good deals – a Worthington pencil skirt for $13, a sweater for $9, and long sleeve tshirt for $5. I like knowing that I got a good price and not having to keep up with coupons. The employees I spoke with liked the changes, too, mentioning that they receive a bigger employee discount. Happy employees give better customer service, IMO, and that’s always good!
To all those people who do not know how to read prices, it’s very simple, look at the red and blue prices. What you see is what you get. These are great prices. If you were using a coupon, it would be the same price , if not better. I don’t like being bombarded with coupons in my mailbox, so this is great I can shop when I want and not have to wait for a certain day or time to do so. Congrats to JCPenney for their new vison and bah humbug to all those people who hate change. The store looks great.
I miss the old JCP. This change is simply to save the company money. Whenever a company or product changes, it’s done to benefit the COMPANY not you! I believe this is just a cost cutting move on their part. To save in labor, postage, printing, etc. When I was recently at the mall on a weekend, Penney’s was empty – not like it used to be…and in this mall, we have a lot of Canadian shoppers who used to fill this store! They were in other stores, but not Penneys. I wish the old store would come back! I miss the coupons, and sales, etc. I hope they realize this is a mistake and go back to the way it was, or at least implement the couponse, again.
Things are RARELY available online when you rarely find a deal that would compare to the old coupon/sale system. This has been a problem with their website for a few years, but never ever THIS bad. Can’t they update their database????I don’t like the system. I used to order about once a month. I’ll end up going where I can use the coupon system again. Too bad. My friends, extended family feel the same. We’re entertaining the switch to KOHLS now.
I am a lifelong JC Penney shopper. I have spent a good portion of my shopping money there on clothing, furniture, shoes, and fine jewelry. I hate the new marketing idea. The coupons felt like I was being invited to the store. I know that the jewelry pricing structure was manipulative, but guess what…it worked! I bought way too much beautiful jewelry because I “felt” like I got a “steal”. I would buy things I didn’t need because I couldn’t pass up the great deal. No more. This scheme was obviously thought up by either a man or a woman who doesn’t enjoy the sport of shopping. You took the fun out of it JCPenney. I’ll just buy my essentials online and you will lose all of my impulse and shopping trophy buys.
Oh, I forgot a few more comments. The “best” price items I have tried to buy online are ALWAYS out of stock. It’s just a tease but I’m tired of trying to buy the best price item only to wait a minute and then get the message in the little pink box that says, the item is no longer available.
And…I love Ellen. Keep Ellen and bring back the coupons.
JCP what happened!!! where are my coupons? Don’t tell me I am getting a great deal without them!! You need to go back to your marketing people and tell them this campaign needs to be trashed. I just shopped at Belk. I got plenty of markdowns and used their coupons and a saleslady is calling me next month when certain jewelry goes on sale. I can’t stand your “magazine”. It is definitely marketed for a younger group. It goes in the trash as soon as I receive.
I, for one, am delighted that JCP has gone to more realistic pricing! Belk has sent me enough flyers this week by mail and newspaper to fill my recycling bin. The bottom line is the price you pay for the item, so artificial pricing with markdowns and extra coupons are just hype!
Perhaps some of you morons who are ranting and raving about this new structure don’t realize that JCPenny longtime customers got special coupons in the mail that don’t come with the paper or anything else. They were called perks. With the perks,which you could use in combination with other $10 off $25 coupons, you really saved money big time. I would routinely go into Pennys and spend literally $5 for for $25 worth of merchandise-most of which was on clearance to begin with.
So, to wrap this up, there is no way, Jose, that any of this new pricing structure even comes close to the old deals I used to get. Not even close. Oh, and I’m not mentioning that Levi’s are never on sale in this new JCPenny world. I’ve looked at every sale and nothing. In the immortal words of Alecia Silverstone, AS IF!!!!!!
I HATE it too!!!! the prices and clearance markdowns are NOT near as good as before!!!! you could save tons of money the other way!!! They actually made more off me by sending me coupons, because I wouldn’t go in unless I had a coupon and then would spend at least 100 bucks EVERYTIME!! now I haven’t been in but a couple times and didn’t spend a CENT!!! but they did send me 15.00 for my birthday but that is a Platinum perk that I will not be getting anymore. I paid my card off over a year ago because of the interest rates!
I dont like the new JC Penny. I also miss the perks coupons and on line discount codes. They have you running all over the website to view what you are shopping for. Every time I put an article of womens clothing in my basket it was either sorry we no longer have this item, or the only size was extra small, or the worst colors on the planet (puke beige). Looks like they bought out all the colors and sizes that the other stores could not sell and are letting the customers think they are getting such a great bargain. How annoying are the commercials? Last night we watched one a kid banging a base drum, nothing else said and the stupid new logo in the upper left hand corner, yeah that makes me want to run right to the mall and shop pennys. I recently bought two cardigans on line from pennys I dont know how I accomplished it but I did, and bought lots of other clothes at Kohls & old navy on line because the prices were good, the selections were nice and it was easy to shop. I truly miss my old JCpennys. too bad. If you ae appealing to the younger buyers, good luck with that.
I HATE the new JcPenney also – the catalogs are awful, like someone mentioned, more like a magazine – they go straight to the recycle bin – I don’t even waste my time looking through them. I miss my $10 off coupons and my perks – I have held a JCPenny card since about 1990 and always loved getting my coupons in the mail. A great excuse for shopping, even if there wasn’t something I particularly needed, I would shop to use the coupon and snag a great deal!! NOW the perks are gone and I don’t even see the point of using my card.. to me the stores seem emptier both with customers and with merchandise…not a whole lot to select from and the new look in the stores just is geared to a younger crowd and not the loyal middle aged shopper. You are fast losing me as a customer. I am heading to Kohls with my 30% off coupon and my $10 reward bucks. See ya JCPenney
I went to JCP the other day looking for a dress for an event. I used to be able to go and find something. I always found JCP was the place to find what I needed. I also love Kohl’s but have to drive further. Well when I walked into JCP and couldn’t find my favorite dept. I went to ask why all the changes. When I was explained about the new changes that were going on at our JCP in our area, I was very upset. I was told that soon there was not going to be cash registers and separate departments like a mini mall within JCP within a Mall. I don’t mind changes but this is ridicules. I don’t have time to be running between different areas. I am not a shopper that only looks for certian brands of clothing, but look for certain types of clothing. And it seems there will be less help with no registers in the store in the future. Not sure if I understood correctly but we are going to have to download an app for our smartphone or we are going to be given scanners to shop with. I’m an older woman that can understand those kinds of changes but rather not. I guess I will have to drive a little further and become a much more frequent Kohl’s shopper. I am very sad.
Hi, I’m late to this blog entry, but I JUST went to Penney’s for the first time in months. Holy cow, what a change. It was dead, dead, dead in there. No customers, very unhappy employees, they have even closed down the catalog counter! What have they done to Penney’s??? This store used to be bustling with shoppers! A shame. And even their website has changed for the worse. The inventory control seems all goofed up. You put something in your cart and THEN it pops up “sorry, this is unavailable.” This happened with several items that seemed to be in stock. What a wreck! I said to a clerk “where are those cushions for dining room chairs?” and she said “oh, they have not had those in the store in months, only online.” Even she thought the place was a ghost-town. SAD!!!
Ditto on all the negative comments on the change. But where can I shop now. I would love to have some suggestions other than target. I live in Southern California. And what online store should I try?
I HATE JCP now it use to be my first store/web shopping choice thanks to the lack of coupons and that I now have to buy whats the deal of the month than freely use my coupons when I want on the item I need and want!!!!!!! thanks to JCP for taking the coupons (Savings)away from the consumer and giving that money to Ellen for advertisement makes me ill!!!! wont be shopping JCP anymore Bon-Ton has earned a loyal and a new steady cumtomer
thanks JCP
Went to JCP today, what a disappointment. Came out empty handed, why? nothing I liked, selection terrible. Couldn’t even find a simple t shirt I liked. Was always able to find something there. went to Kohls, left with a purse. Everything else, crap. Oh, if Mervyns would come back.
I am very disappointed in the new JCP store arrangement and in the new catalog. Unless you shop by brand only, you can’t find anything in the store. I am not a “stuck on a brand” person. I like what I like when I see it. Now, I find it very difficult to find anything at all. The new catalog is horrible. I used to enjoy going through the thick catalog and dogearring the pages of items I liked. Now I just toss it in the trash. Can’t even make a wish list anymore!
I will not be shopping at JCP any more, which is sad because I used to really like JCP and shopped at this store for years. Ever since the store’s CEO announced that Ellen DeGeneres “represents the values of our company and the values we share” I knew that this was no longer the store for me.
Agree to all the negative comments. Was a very dedicated customer, but no more. My mom has been for over 50 years and is not a fan anymore either. She mentioned she won’t be shopping there anymore. I have a $50 gift card because the person who gave it to me knew I liked JCP. Now I can’t find anything in the store or online. Online is ridiculous…nothing ever in stock after you click on it. Waste of time. Styles are terrible also, seems to be more for the younger people. Very very disappointed. Hmmm, not sure what I’m going to spend my gift card on
.
I used to do alot of shopping from JCP catalog and loved their brands of clothing — St Johns Bay & Cabin Creek. After a long time of not shopping JCP, I went in to look for something for a special occasion and was asked to apply for a JCP card. So I did and was approved. So excited about being able shop for the same clothes I once did, only to be extremely disappointed to find JCP is no longer the same store.
Cannot find anything and will be closing this new account. I thought they might be going out of business. Are they?
I have been a JC Penney shopper for over 20 years. I am a platinum card holder. I am very disappointed in the “new” Penney’s style and clothing. Where is St. John’s Bay???? The clothes look & feel cheap and are geared towards the younger crowd. I want my JC Penney’s back
Why fix it if it aint’ broke? That’s my saying. I found nothing wrong with the old system. When I go in now, I can’t find ANY St.Johns Bay stuff and I depended on their jeans to always fit. It’s just not my cup of tea.
I am a 53 year old woman who is fit and likes to dress nicely, not too trendy. I am a size 10, do not have the figure of a 20 yr old. I used to shop at JC Penney A LOT, but now the merchandise is too trendy and cheaply made. I do not want to look like a 53 yr old who is trying too hard. The clothes are halfway falling apart even in the store, fabrics are cheap and stiff, seams are uneven and frayed. There is nothing in the store that interests me – very disappointing.
I have to agree with the last comment. I cannot even find workout clothing that I can lounge comfortably in. Everything is for skinny women, which I am not. We live in Wisconsin…and nothing is for that cold weather. I work at home, and like to be comfortable when I work. I absolutely hate their ad brochures which looks like they are trying to be Macy’s or something. For rural areas, this is not a good fit. I used to go in and come out with at least 5 items…and I did not buy one thing. I hate the new store arrangement. I hate the blahness of the clothes. This is not for the average rural working woman…at all. It will be a very, very long time before I go back to shop there…if at all.
I hate the “new JCP”. The new CEO has ruined this store. What an idiot. I used to shop there alot. I never go there anymore- case closed.
I was so disappointed on Black Friday with JCP. I waited for the store to open to get a pair of boots that was in their ad for $20.00. I was one of the first ones in the store and went right to the shoe department, found the boots. They only had one pair out that was a 7.5 so I asked for my correct size. The sales lady said all of the boots are out. One pair! That is all they had. I was so mad, I didn’t bother to look at the other boots, I left and do not plan on returning.
I remember JCP was one of the best black Friday places to go. I also noticed that they have removed most of their checkouts, in turn creating long lines on black Friday.
I had not been impressed with the new lay out of the store and really did not like not having coupons. This has completely turned me off. I will no longer even attempt to find anything in their store. Belk won me over on black Friday and I will continue to go there.
Ron Johnson has decided to outsource customer service out of the country. Had a three way conversation with the bank and JCP customer service. What a fiasco! Could not understand the JCP rep. HE Did not know what he was talking about, and after several requests to talk to a supervisor, he decided just to hang up the phone. I really feel sorry for anyone, other that the three majority stake holders, that own JC Penny stock. Another American company ran into the ground by a clueless CEO. Thanks Ron for the memories. Letting good people go, cutting hours to save on benefits, b,ut he has lined his pocket with 55 Million. That’s why me and my family will no longer do business with JC Penny!
Very disappointed that so many people have posted negative remarks about the new womderful Penneys. The clothes are trendy, but still appealing to the mature woman. Prices are great–superb customer service. AND THE BEST PART–THEIR NEW HAPPY REFUND POLICY. WHAT’S WORSE THAN A STORE THAT GIVES YOU A HARD TIME ABOUT RETURNS–PENNEYS: yOU HAVE WON ME OVER FOR GOOD!
Pat H, you are indeed a salmon swimming up a nuclear waste contaminated stream if you think the ‘new’ JCP is anything remotely close to wonderful. The consumer reviews have turned overwhelmingly negative, they have laid off thousands of employees (thus I find it hard to believe you could find a cheerful one to take a return), they have admitted publicly that they have lessened the quality of their apparel, and they have also been shown to actually be charging effective prices that are higher than their once discounted pricing on the quality merchandise they no longer sell.
Perhaps you work at JCP, and fear for your job. If so, my best advice to you is – get out! Run as fast as you can to another job anywhere else. Why? JCP is on the fast track to the type of bankruptcy where they close the doors forever, not just the government bailout ‘fake’ bankruptcy.
They are ruined, and they will not recover.
This is CRAZY!!!! I agree as I have stated before. I go thru JCP now (not to shop any longer) to get to the other stores in my mall. For the life of me I can not understand why every other month its a NEW designer that I have never heard of and they have to remodel an area just for it!!!! SAVE your money JCP on remodeling and try the designers first and if or when they prove that it is a GREAT SELLER then MAYBE do a small area. IT HAS TO PROVE ITSELF before going STUPID CRAZY!!!
I SOLD MY JCP SHARES AND I AM SO THRILLED I DID!!!!!
What JCP doesn’t seem to understand is that if you desire a golf shirt (or any clothing), let’s say, you don’t care to wander through 4-5 various ‘shops’ to determine which one you prefer. The boutique concept might work in electronics retailing, but not in apparel, which is the vast majority of JCP’s business.
That doesn’t even mention the fact that all neutral observers recognize the lowered quality of the products JCP is selling, and the even lower quality of the products they propose selling.
COUPONS are BACK!!!! I haved I think 6 in the last month or so!!! everything 10 off of 10 to 20% off entire purchase!!! Watch your mailboxes!!!!
First is was clearance and now Coupons!!! looking up for the consumer and if we can get them to pull back alittle on all the stores in the stores we might just be happy again
I used to go to JC Pennet a lot, not much anymore. I miss the Catalogs. my mother used to shop a lot at JCPenney, she used to order a lot from the catalog,Then she was told that you need to order from the computer. She does not have a computer, doesn’t plan on getting one. She is a senior citizen, she said that when you go to the store you see a lot of stuff geared to teenagers. What about the middle aged or seniors? i have a computer, but don’t like to order from the computer that much. I love looking through catalogs, a lot of people do. You can look through it in your spare time. Also, my mother wentb to a store the other day with a coupon. It wasn’t JCPenney, they did not give her a hard time. She once had a coupon for $10 at JCpenney. What she was going to get came to $9.99, she was NOT ALLOWED to use it. She said she would pay the extra, NO,M Could Nlot do it. They don’t Play Games like that in other stores. once, she hads a PACKAGE OF—i believe it was socks. They wouldn’t let her use it—-bdecause there were 3 ;pairs of socks, the coupoin was for 1 ITEM, the sox were 3 items—-Things in a package should be considered one item, but NO—-TRICKY–i don’t Trust JCPENNEY, Too Many Mind games.