Last week I received this press release about the upcoming opening of the S&W Market on Saturday, Oct. 27. Be sure to scroll down to the graphic, which is actually a coupon for $5 off a first time purchase of $25 or more.
Click on the coupon below to view it without the blog text, and on the next window click it again for a larger, printable view.

Let me know what you think after you visit!

Oct. 27: S & W Market to Hold Grand Opening at 16 West Marketplace
New downtown grocery store will offer in-store tastings and special deals during opening

Roanoke, Va. (October 18, 2012) – S & W Market at 16 West Marketplace in downtown Roanoke will hold its grand opening on Oct. 27 from 10 a.m. to 4 p.m. The European-style downtown grocery store will focus on offering fresh, local, organic products and gourmet foods, including a fresh soup and organic-focused salad bar. In addition, craft brews and specialty wines will be available.  

Boar’s Head deli meats and cheeses, as well as cheeses from around the world, will be available at the deli, along with made to order gourmet wraps and sandwiches. To be added later, cuisine-to-go options will offer hot daily specials for shoppers to take home for lunch or dinner. Co-owners of Café 16, Mark Linson and Amelia Glaser, who will also own and manage S & W Market, say the robust deli service will allow them to cater business functions and private parties as well.

“We both share the love of entertaining and designing catered events for each client’s specific desires,” said Mark Linson, co-owner of Cafe16 and S & W Market.  “Amelia will head up the cheese & deli shop, helping to guide our guests in the right direction and personalize catering orders.  In addition to produce and kitchen management, I will ensure our offerings are creative, inspired, and fresh as possible.”  

Produce at S & W Market will be provided by Roanoke Fruit & Produce Company, Good Food Good People (local produce), and Cavalier Produce (Richmond, Va. – local produce supplier).  Additionally, customers will be able to choose from unique offerings from Stonewall Kitchen (including wild Maine blueberry Jam, blue cheese & herb mustard, and maple pumpkin butter) to gourmet crackers that will complement the variety of specialty cheeses in the deli.  Items available on a limited basis include personal care items and household care items. 

During the grand opening, S &W Market will offer free giveaways and samples as well as coupons for $5 off a first purchase of $25 or more.

S & W Market will be open Monday through Friday 9 a.m. to 7 p.m., Saturday 10 a.m. to 4 p.m. and will be closed on Sundays. Cafe 16 hours will expand to Monday through Friday 7 a.m. to 7 p.m., Saturday 10 a.m. to 4 p.m. and closed Sundays.

S & W Market is the latest offering at 16 West Marketplace which caters to the healthy, innovative, and savvy tastes of those who live, work and frequent downtown Roanoke. Located in the former S&W Cafeteria at 16 West Church Avenue, just off Jefferson Street, the historic building has been restored to its original art-deco splendor under the direction of Spectrum Design, a Roanoke-based architectural and engineering firm located in the Market area. In addition to S & W Market and Café 16, the building currently houses Carilion’s RAC Xpress, Fleda A. Ring Artworks, Core Chiropractic and Wellness Center and eight apartments. A restaurant, The Cork and Crust, also scheduled to open in the near future, will feature fresh, organic, localvore, artisan pizzas and daily specials.

For more information about 16 West Marketplace, visit 16westmarketplace.com, find 16 West Marketplace on Facebook or call 540-206-3572.

Click on the graphic above to view and print the coupon without the blog text.