Black Friday was just the start of stores opening at crazy hours to compete for sales over the holiday season.
Toys R Us is currently open until midnight Monday through Thursday and until 1 a.m. Friday through Sunday. Macy’s is taking it a step further and plans to be open for 48 hours straight the weekend before Christmas. And those are just a couple examples of the extended holiday hours that you can find.
Now, I’m curious — does that really help you at all? Is it more or less likely to attract your business?
Will you be one of the shoppers browsing Macy’s at 3 a.m. on Dec. 22, or loading up a bike at Toys R Us at 12:45 a.m. this weekend?
Tell me how you feel about these late-night shopping hours in the comments section below. I may be able to use your input in a future column.