After testing out new programs and policies in November and December during the holiday season, a few retailers choose to hold on to the more successful ones.

One of those retailers, Target, announced Jan. 8 that it will offer year-round price matching with online retailers.

According to Target spokeswoman Jenna Reck, “We learned a lot from the Holiday Price Match, and applied those insights to the development of this new, yearlong program.”

Now, shoppers can look forward to matching prices from Amazon.com, Walmart.com, BestBuy.com and Toysrus.com (or Babiesrus.com) any time they choose. Additionally, Target will match prices from its own website, which runs special promotions from time to time.

To read the rest of this column, click here.