This isn’t exactly breaking news, but it is a topic I know gets many of you going: the constant changes at JC Penney. At the end of January the retailer announced more news for shoppers.
First, they’re bringing back sales. Second, on price tags and in the ad you’ll start to see competitor’s pricing on products (like the price tags at TJ Maxx and Marshalls).
The retailer is also making an effort to let shoppers know the quality of its merchandise can still compete with the more expensive merchandise at other retailers. A recent AP article says JCP has even involved its legal team in this process.
Before these changes JCP already brought back clearance merchandise and dropped its pricing structure, which involved specific markdown dates for merchandise, monthly deals and “best prices.”
There’s still no indication that coupons will be returning, disappointing many former JCP shoppers.
So, it’s that time again. How do you feel about the retailer now that sales are back?