NCH Marketing Services, Inc. recently released the “U.S. Mid-Year 2013 CPG Coupon Industry Facts Report,” which wraps up all of the facts and figures about coupons in the first half of 2013.
While you could read the whole thing, this article and video from the Supermarket Guru does a great job of breaking it all down. Here are some highlights from the site:
So far in the first half of 2013, coupon issuers have:
*** “Shortened expiration dates by 3.2% to nine weeks on average, led by the food segment where expiration dates tightened by nearly a full week.”
*** “Extensively used coupons that require the purchase of two or more products, especially for food items, which represent 42% of coupon distribution.”
*** “Raised the average face values of distributed coupons by 4.3% to $1.62.”
Another interesting fact is this:
“ Overall redemption fell by 8.1% in the first half of 2013 to a total savings of $1.8 billion. Yet redemption by digital coupon formats reached 8.6% of the total redeemed—including 6.1% for Internet Print-at-Home and 2.5% for Paperless formats such as Coupon-to-Card and Mobile coupons.”
So here’s what it boils down to: coupons are expiring quicker, often requiring you purchase more than one item and have higher values. Surprisingly, the use of paper coupons is down, but mobile and internet coupons are quickly on the rise.
Have you noticed any of these changes in the past 6 months? Are you one of the shoppers using mobile and internet coupons more often?