The October issue of Consumer Reports Money Adviser includes this great article: The truth about Angie’s List, Yelp, and more
The article reviews popular ratings sites like Angie’s List, , Google+ Local, Yelp, and the Better Business Bureau, giving all of the specifics about each resource. Some of the information was surprising. One big thing I learned is that businesses with a certain rating can pay to appear higher in search results on Angie’s List. In my eyes, that blurs the site’s message of “companies can’t pay to be on Angie’s List.”
I will scan sites like Yelp from time to time, but I tend to take any overwhelmingly positive or overwhelmingly negative reviews posted there with a grain of salt. I prefer to use the Better Business Bureau, personally. Paying to be a member of a site like Angie’s List isn’t an attractive offer at all to me.
What resources do you trust when it comes to finding references about a business? Are you a paying member of Angie’s List? If so, what makes the cost worth it for you?