Yesterday Kroger shocked some shoppers when it posted this message on its Facebook page about how the grocer will no longer be doubling coupons:
“In an effort to provide you with the most value for your dollar, we are updating our coupon policy and implementing a New Lower Prices program. Effective May 12, 2013, we are discontinuing our practice of doubling (up to 50 cents) manufacturer coupons in the Mid-Atlantic region. We will continue to accept manufacturer coupons and other coupons at face value, including: digital coupons, e-coupons, …Catalina coupons and printables. We will also be investing additional resources into lowering prices for our customers on everyday items. We understand that this is a significant change. We hope that you come and see our new low prices – as well as the many other ways to save — for yourself.
• Downloadable, clip-free coupons daily on www.kroger.com
• Special sales events such as Mega Event and Cart Busters
• Fuel savings program that offers up to $1 off per gallon at Kroger Fuel Centers
• 10¢ off per gallon gas savings opportunity at participating Shell stations
• Loyal Customer Mailings containing customized coupons.
• $4/$10 generic drug pricing (see Pharmacy for details)”
Amanda Codispoti has more about this announcement and the retailer’s lower prices on the Storefront blog.
I’m interested in knowing what this means for your shopping habits. Will you continue to be a Kroger shopper?
The gas points are still valuable, but is that enough? The digital coupons Kroger is promoting so heavily can’t be combined with manufacturer coupons, unlike the paper store coupons Food Lion offers. Will that encourage you to switch, or is the New Lower Prices program enough to keep your business?
Lately there have been some news stories about the decline of coupons (like this USA Today story). Over the past year coupon values have dropped, the number of coupons available has dropped and the number of coupons redeemed in stores has dropped. If shoppers aren’t using as many coupons, will this change at Kroger be a big deal for shoppers?
Tell me your thoughts in the comments section below.