(Update, 11:40 a.m.:
I received this message from Kate Coultas, a JC Penney representative:
“…Along with a return to targeted, meaningful sales offering even lower prices – which we announced in January – we will now also be offering coupons as an extra shopping incentive around key shopping periods and as an invitation to welcome customers to check out the exciting new brands and shops now available at jcpenney. Today’s coupon is great timing as our new Joe Fresh shops open this week. While we are not disclosing the exact number of planned coupons for competitive reasons, we won’t feature nearly as many as we used to do before the transformation. The purpose of our renewed promotion strategy is very simple: drive traffic to our stores by reconnecting with our core customers and enticing new customers to try jcp.”
For more information about the Joe Fresh shop, click the link below to read my column from March 2 or visit Amanda Codispoti’s Storefront blog.
Well, something must have changed between now and my update on JC Penney on March 2 — there’s a new JC Penney coupon available today.
Click here and you’ll find a coupon offering $10 off a $50 purchase. Print the coupon out to use in stores or use the code SPENDIT for online orders. This coupon expires on Sunday, March 17.
I’ve contacted a JC Penney rep and hope to have more information about the return of coupons by this afternoon. I’ll update as I learn more.