RM Johnson and Sons Jewelers is raffling off a 14K gold heart necklace – and you can’t buy the ticket with cash. Owner Jane Johnson is giving a chance per donation to the Salem Food Pantry that’s brought to her store through the end of March. Donations should be nonperishable and should not be past the expiration date.

It’s a new twist on a promotion that Salem merchants tried before Christmas to encourage people to shop local. The offer didn’t pan out well for the businesses that go round, but Johnson wants to give it another shot.

“I thought well, by goodness, if I’m going to give something away, I want to do it for a good cause,” she said. “A lot of people just think about the food bank over the holidays, and maybe this is a way we can help draw attention to the need that is still there.”

Johnson is challenging other merchants to “take up the torch” for “Shop local, love local” and support a local charity by taking up the cause in a similar fashion for other charities.