The Roanoke Area Youth Substance Abuse Coalition, and Blue Ridge Behavioral Healthcare are once again proud to sponsor the RED RIBBON WEEK Celebration. This campaign provides an opportunity for schools and communities to unite in order to raise awareness of alcohol and other drug abuse. Red Ribbon Week is a great opportunity for students, teachers, staff and parents to help raise awareness about the dangers and health risks associated with risky behavior.

The RED RIBBON CAMPAIGN for Drug-Free Youth was initiated in 1985 following the murder of Federal Agent Enrique Camarena by drug traffickers. The red ribbon was designated as the symbol of intolerance of illegal drug use and a commitment to a drug-free lifestyle. It is now an ongoing national campaign with the last week in October being designated as Red Ribbon Week.

This year’s theme is “The Best Me is Drug Free.” Thirty-one area schools will be participating in the school competition by celebrating Red Ribbon Week in a way that best fits the needs of their school. Also, area elementary students will participate in a poster contest, and middle and high school students will participate in a media contest. The week will end with a candlelight ceremony on Oct. 28 at 3:30 at Hotel Roanoke. The ceremony will be to remember those whose lives have been affected by alcohol, tobacco, and other drugs and to recognize this year’s Red Ribbon Week Celebration winners.

– Submitted by Kathy Graham Sullivan