Thanks for all of the great feedback about your memories of former restaurants and stores throughout the region. I’m compiling your contributions now to blog about this week, so keep reading.

I’m working on a story about the region's grocery options, with the opening of Kroger’s newest store planned for July 24th in the Bonsack area. In some research, I found some tips directed at grocers about how they can encourage consumers to spend more. It’s according to a report by Unilever, called “Winning Shoppers in Turbulent Times.”

So, lookout for these sales tactics the next time you’re at the supermarket. They may or may not entice you to spend more than you budgeted.

1) Create circulars built around whole meals. They resonate with shoppers who are budgeting and planning their menus.
2) Increase samplings of products across the store to encourage shoppers to make purchases they had not intended.
3) Shoppers already are skipping aisles. Tempt them to shop all aisles by featuring sale items in every aisle.
4) Tag products that have a high-wellness quotient. Two thirds of adults say health drives their food selections.
5) Cross promote items on the shelf to stimulate sales in areas that consumers might abandon, such as offering coupons for cookies in the milk section.
6) Showcase “friends and family” specials for economy sizes, since bulk buying is on the rise.

• Share this entry
  • Digg this entry
  • Mark in Ma.gnolia
  • Tag with del.icio.us
  • Seed Newsvine
  • Post to Google
  • Add to Yahoo!
  • Share on Facebook
  • Submit to Reddit
  • Related at Technorati
• Posted by Jenny Kincaid Boone in Grocery news
• :: Comments (1)