The idea behind this latest trend is to encourage a large group of people to spend their money en masse at a designated local business “to give the business owner a little bit of economic stimulus,” according to the Cash Mob website.
Downtown Blacksburg Inc. is organizing a cash mob for March 8 to go with their Small Business Saturday and BUY EAT LIVE Local campaigns. Downtown Blacksburg Inc. will announce which business will be mobbed a week before the event.
The Roanoke Times’ New River Valley publication, The Burgs, has more details.
What do you make of this trend?