Many retailers are all over the most popular social media sites, Facebook and Twitter.
Now, a newer site, Pinterest, has caught their attention.
If you aren’t using Pinterest, allow me to explain how it works. Users create virtual pin boards and categorize them (recipes, crafts, home decor, etc.). Then they can view a sea of images that other users have added to Pinterest. See something you like? Pin it to a board.
If a user clicks on the image, it takes them to the website where the image originated from, which is helpful if it’s a recipe or craft because you’ll need instructions. And, if a user is on another website and sees something they like, they can pin it to their board from that website. Similar to Facebook, you can follow your friends to see what they are pinning, and repin or like their pins.
Think of it as a visual way of bookmarking everything you see and like on the web.
Retailers are using Pinterest to advertise their products. For instance, World Market has created several virtual pin boards for Valentine’s Day products, Mardi Gras products, and Game Day essentials (check out their boards here).
West Elm has added its products to boards based on design, color and style (see the boards here).
Consumers, meanwhile appear to be using Pinterest to shop for items. Pinterest users have the option to look at images under the “gift” category. Click an image you like and you’ll be redirected to Etsy, an online site where handmade goods are bought and sold, or another online retailer.
Are you using Pinterest to shop or to follow your favorite retailers?