Look at the products in your pantry and refrigerator. Are they store-brand or name-brand labels?
Store-brand products began filling our shelves as many of us cut down on grocery bills. And we found that in many cases Kroger’s canned tomatoes weren’t much different than Hunt’s.
Fast forward a few years and it seems that Americans have grown fond of store-brand products. The Wall Street Journal had this story yesterday about how many shoppers are now loyal to store-brands, even when they cost more than name-brand products.
The article also states that the prices of store-brand products is overall still less than name-brands, but the cost of store-brand products is rising more quickly.
Do you shop based on price or brand name? Are there some products that you refuse to buy generic? Which store-brand products do you particularly like?