St. Patrick’s Day falls on a Saturday this year, a bit of luck that the National Retail Federation predicts will boost sales at stores and restaurants.
According to a NRF survey, 54 percent of Americans said they’ll participate in St. Patrick’s Day celebrations, the most in the survey’s 9-year history. The survey estimates the average person will spend $35 celebrating St. Patrick’s Day, totaling $4.6 billion.
Mike Flanary, owner of Cornerstone Bar & Grille and Flanary’s Restaurant & Pub in downtown Roanoke, said that he expects this year’s St. Patrick’s Day sales to be comparable to previous years because Roanoke always celebrates the holiday with a parade on a Saturday.
“If it falls on another day it’s just a bonus,” Flanary said. “Your biggest focus is the day of the festival, Saturday.”
Roanoke’s parade starts downtown at 11 a.m. More information on the parade and other St. Patrick’s Day events, including a 5K, can be found here.