Trade Secret, a store selling name-brand beauty and styling products, will close its Valley View Mall location on Thursday.
The store is owned by Premier Salons, which in 2010 filed for bankruptcy protection. At the time, the company operated 484 Trade Secret stores. It planned to close the under-performing stores when the leases at those locations ended.
It is unclear whether the bankruptcy contributed to the Roanoke store closing. The company did not return a phone call Monday, and Valley View Mall management doesn’t comment on store closings.
Trade Secret sells salon-quality beauty supplies such as shampoos, lotions, nail polishes and cosmetics. Its products include the brands Redken, Paul Mitchell, Bed Head, and OPI.
The store also has a salon with one full-time stylist.
Products have been marked down 30 to 50 percent, and the store’s fixtures are for sale.