Twist & Turns owner Cynthia Willis has decided to get out of retail to focus on marketing the furniture business to commercial customers.
The home decor and furniture store at the District at Valley View Mall will close April 30. Merchandise will be marked down 50 percent starting Friday.
Twist & Turns is a local company that makes custom, metal furniture. The furniture is manufactured at a facility on Campbell Avenue between 6th and 7th streets.
Willis opened the store at the District, a retail area outside Valley View Mall, in 2010. Before that the retail store was on Campbell Avenue near the intersection of Williamson Road.
Willis said the new store was in a good location, but the economy took a toll.
“At my age I’m not patient enough to watch [the economy] come back,” said Willis, who is 62.
When the retail store is closed, Willis plans to spend more time focusing on marketing the business to commercial customers, such as country clubs, and working as a design consultant.
Twist & Turns will operate a small retail store from its manufacturing facility at 625 Campbell Avenue, Willis said.
Valley View Mall management did not immediately respond to a phone call about whether a new tenant has signed a lease for the Twist & Turns space at the District.