Naticakes, a cupcake and frozen yogurt shop that donates some of its proceeds to a foundation that helps children, will open at the Bonsack Kroger shopping center late this summer.
Nicole Sloane started the business several years ago after the death of her 23-month-old niece, Natalie Wynn Carter, according to the company’s website. Sloane thought the business would be a good way to generate money for the Natalie Wynn Carter Foundation, established in memory of her niece. Ten percent of the proceeds from sales at Naticakes goes to the foundation, according to the company’s website.
The foundation aims to help children by providing “spaces for children to play through the building or renovation of playgrounds” and working with other organizations with similar goals, according to its mission statement.
I’ve haven’t been able to get in touch with Sloane to learn more details about the plans for the Roanoke store.
It will be located in the last remaining vacant space at the Bonsack Kroger shopping center, adjacent from Sal’s Restaurant, according to Millie Moore, a broker for Retail Real Estate, which handles leasing at the shopping center.
Naticakes has at least two other shops, in Morgantown, W.Va., and Lexington, Ky., according to its website.
There also appears to be plans for another frozen yogurt shop in the retail strip just below Starbucks and Chick-fik-A on U.S. 220 in Roanoke. A building permit filed this week in Roanoke says that one of the spaces at 4118 Franklin Road will be renovated for a yogurt shop. I’ve left a message with the proprietor. When I have more details I’ll post an update.