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JC Penney outlet store to change name under new ownership

The JC Penney Outlet store in Martinsville has new owners and will soon have a new name.

JC Penney announced last year that was closing its 19 outlets including the store at Liberty Fair Mall as part of cost-cutting measures. But then last fall, SB Capital Group LLC, a Columbus, Ohio based company with holdings in the retail stores and malls, bought the Martinsville outlet and 14 others.

That news was not widely reported, and so many customers believe the Martinsville store is still closing, according to a SB Capital Group spokeswoman.

The store, which opened in 1999 and employes 35 people, will remain open, but will be rebranded under the name JC’s 5 Star Outlet.

The store will continue to carry JC Penney’s overstock and end-of-the-season merchandise.

Join the conversation [ADD A COMMENT]

3 COMMENTS

  1. Roa10 | May 1, 2012 at 7:08 pm

    Thanks for the followup on the nTelos store last week. Any idea when we will here something about the Ukrop’s building?

  2. Amanda Codispoti | May 2, 2012 at 9:05 am

    @Roa10: I have no idea when we might hear news about the Ukrops building. The last time I spoke with Valley Bank President and CEO Ellis Gutshall the deal with Whole Foods had apparently fell through, so they are back to talking with developers.

  3. Frank Finch | May 3, 2012 at 5:47 am

    One wonders if Wegman’s could pull it off at the old Ukrops site? They are world class. They have worked their way to Fredricksburg from their beginnings in upstate New York. My guess is Richmond or Charlottesville or Harrisonburg would be next…

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About this blog

The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Amanda Codispoti.

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