Target is introducing five new product lines on Sunday as it rolls out The Shops at Target, a design partnership with five small businesses.
The shops, a candy store, a beauty boutique, a dog treat bakery, a women’s clothing store and a home decor store, have been working with Target to create limited-edition collections.
You can see some examples of the merchandise and read more about the small businesses that were chosen here.
According to a news release from Target, the Shops’ 400 products vary in price from a $1 nail file to a $159.99 pouf for the home.
The latest design partnership is one of many Target has developed since 1999, when it partnered with Michael Graves. Most recently, Target launched a limited-edition Missoni line, which was so popular it crashed the retailer’s website.
Do you think Target’s limited-edition collections that come from these partnerships are setting it apart from other retailers?