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Binaba shop moving to larger building, changes name

Roanoke Times File Photo

The Binaba Shop on Campbell Avenue in downtown Roanoke is moving to Market Street. And not only will the shop have a new location, it will have a new name: Villages of Africa.

The shop, which sells mostly fair-trade, handcrafted home decor, musical instruments,  jewelry, African sculptures and art, is expanding outside of Binaba, Ghana, and nearby places into other countries in Africa including Kenya, South Africa, Senegal and the Ivory Coas,t and other continents such as South America.

The Binaba Shop will stay open until Aug. 31 and the new shop, Villages of Africa, will open Sept. 1.

Villages of Africa LLC began operating the shop in October, said the Rev. Kathy O’Keeffe, director of Villages of Africa LLC and pastor of Kingdom Life Ministries. The store just waited until the move to change the name, O’Keeffe said. The store was previously run by Kimoyo, a local nonprofit organization focusing on the empowerment of women and children in the Roanoke Valley and in Africa. Sales at Villages in Africa will continue to have a direct impact on the native artists whose work is for sale, O’Keeffe said.

The pieces in the shop will continue to be handmade by people who work in women’s cooperatives or home businesses around the world, she said.

The new shop will be located between Table 50 Restaurant and Ladles and Linens.
The new store has an additional 1,000 square feet. The store will  alsodebut a signature Villages of Africa line including whipped shea butter, she said. 

Join the conversation [ADD A COMMENT]

2 COMMENTS

  1. David | August 22, 2012 at 8:44 pm

    This is a cool store and it’s awesome that it supports a great cause. I hope this new location helps bring them more business.

  2. david | August 22, 2012 at 10:40 pm

    What happened to the Hunnington Learning Center? A few months ago they moved from near Buffalo Wild Wings near Tanglewood to the bank building in front of Famous Anthony’s. Now they are gone, right as school begins.

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The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Amanda Codispoti.

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