JC Penney changes keep coming with the introduction of jcp brand clothing
JC Penney's jcp brand clothing. Photo courtesy of JC Penney
JC Penney received a lot of attention and criticism earlier this year when it hired a new CEO who eliminated sales and coupons in favor of the “Fair and Square” pricing structure.
Consumers voiced their opinions about the pricing strategy with their wallets. The company lost $147 million, or 67 cents per share, in the second quarter that ended July 28, compared with a profit of $14 million, or 7 cents per share, the same quarter last year.
The changes under CEO Ron Johnson keep coming.
In Roanoke, JC Penney last month rolled out its jcp brand clothing for women and men, and in August opened “shops,” which grouped together brand names within the department store.
The jcp brand is described by the company as an “exclusive brand dedicated to high-quality fashion basics.” The brand includes items such as tank tops, shoes, coats, sweaters, blazers and jeans. Tank tops, the least expensive item in the brand, sell for $7, while the most expensive item is a woman’s wool coat for $80, according to jcpenney.com.
Johnson said in an August news release about Penney’s second quarter losses that the company is on the right course.
“We have now completed the first six months of our transformation and while business continues to be softer than anticipated, we are confident the transformation of jcpenney is on track,” he said.
Have you visited the “shops” or checked out the jcp brands? Do you think the “shops” or the jcp brand will lure back customers? What can the company do to win back your business, or do you like the changes?
October 29, 2012 - 6:00 AM
The shops will continue to confuse the few customers JCP still retains, and will only hasten the demise of the corporation. The whole concept is too contrived.
As for their generic house brand apparel? Quality will not even match the pricing. Their quality levels are no better than those at WalMart, and below that of Target. So why go to JCP, when you’re already in the other places on a regular basis? Is there a single thing that JCP can trumpet that they offer to set themselves above anybody else?
I didn’t see mention of all the layoffs of retail employees mentioned above. That might be worth noting, as it was another component of their desperate attempts to cling onto some profit.
I went to a JC Penny’s in Richmond recently with my daughter in law. We were looking for one thing in particular. Having all of the “shops” made this very difficult. Instead of looking in the dress section we have to go to the different shops. Finally we got irritated and left. Went to Macy’s and found what we were looking for in the dress section.
JCP had their brand – St John’s Bay. Wonder if they are just changing the tag and calling the same-old, new?
No, what they’re doing is using inferior quality products to the old St. Johns Bay brand so that they can recoup some of their lost profit margins. They’ve changed their import supplier agreements within the past year. Even at $7, their tank top is going to be wasted money. If you can find it in the store. Then find a live clerk to ring you up. Remember, JCP still plans on pushing through the self-checkout concept in all of their stores. Yep, that’s right. You check yourself out, and if you ever have a question about which ‘shop’ to find something, you’re on your own.
Talk about a recipe for failure…
I agree with much of the previous comments. JCP brand clothing are far less quality of their previous brand St.Johns Bay! I am perplexed by how they change their stores with little or no Associates to assist or guide you with your purchase or my case no purchase!
JCPenney is no longer a store that meets my needs in quality or knowledgeable employees and have lessened their quality in product to make a show of value but simply not true.
My mother worked their for years and retired with almost 30 years of service and she would agree that this was long in coming due to their lack of concern with customer service and simply not having what customers are accustomed to having from what used to be a quality name in service and product. They have lost a life long customer…
The key to retail is to distinguish yourself from the competition, in a good way, and excel at customer service. And, to do all of that better than the competition can. Or, to beat the snot out of everyone else on pricing.
It sounds to me like JCP is not really distinguishing themselves at all, and hurting the customer service angle by foisting self-checkout (I love them and use them regularly, but they are…at best…a supplement to normal checkout). They also don’t seem to be exceling at product quality, or price. Target does have, for the most part, better clothing quality than Walmart, for not a whole lot higher pricing…so both have something to offer…a good quality/price ratio for Target, and generally best pricing for Walmart (even if quality is a bit lacking at times).
But I say “Nuts!” to them all, and buy the bulk of my clothing at thrift shops. When I can find brand new Jos. A Banks suits for $7, dress shirts and slacks for $3.50, and ties for $1…I’m not shopping retail, except for a few specific items that I prefer brand new, or that I have grown fond of. The last items I bought at a JC Penney was a pair of slacks and a shirt, and I dropped close to $60 on them, in 2002. I have since found the exact same items (same brands even) at thrift shops, brand new, for $7 total…and comparable quality items at Walmart, TJ maxx, and Ross for maybe $35 total.
Once I learned I could get my dress clothes elsewhere at steep discounts compared to JCP and still get the quality, I haven’t been back. I haven’t even stepped in once since 2009, and even then it was just because I parked close to their entrance and I walked through the store to the mall.
This is such a shame. Both my mother and I worked for JC Penney many years ago, and the store had a great reputation for its products, customer service, and return policy. They would take anything back because they had the policy that the customer was always right. I even did a book report on Mr. Penny himself in the 7th grade.
I don’t personally like the new pricing strategy or layout, and the quality of the clothing has deteriorated.
Such a shame.
ANY WORD ON Sephora at the valley view location? it had been reported it might come to penny’s.
I went to the NRV Mall JCPenney to kill some time before a meeting in the area last week. I used to always buy my dress pants there for work (Star City brand) and am in need of a new pair. I searched the store over and couldn’t find them anywhere. I ran into a friend – who, ironically, had a coupon that they supposedly don’t take – and she said she’d also searched for the exact same pants and could no longer find them. She’d ordered them from JCP.com, but was unhappy with not being able to find them in the store.
The JCP brand clothing is a joke. I honestly did not see the “shops” mentioned … everything looked pretty bare bones to me. On the other hand, Belk has expanded but is still super packed with stuff (it looks awful) and I couldn’t bring myself to look through it all! haha
JCP has lost much of the evangelical customers due to their use of Ellen Degeneres in their commercials. That coupled with their extreme quality decline has marked this store off my list completely. Other stores offer better at more competitive prices and selection.
@Chris: I haven’t heard anything about Sephora coming to Valley View.
Wow Ava…I didnt’ realize they used Ellen, but if the fundies are boycotting somewhere I feel I’d probably better go support them! I’ve never worn the clothing there but maybe they’ll have some interesting Xmas gifts.
If Ulta is opening in VV, there is no way Sephora would. The market isn’t big enough for both.
Amanda. There was an article a couple weeks ago on the Valley View Penny’s. I believe it was in the Sunday paper and the manager of that store mentioned that they had been in talks with bringing Sephora inside that Penny’s location. You might want to talk with Penny’s at Valley View for an update.
@Chris: I think I found the article you are referring to. It was written by Shoptimist Rebecca Holland. That is the first I’ve heard of a Sephora possibly opening at JC Penney. I called the store manager who Rebecca quoted and left a message with her.
JCP’s men’s clothes are quite nice, and well priced. Recently bought a new suit there with two shirts and two ties for a great price. Also, Ellen rocks.
haters gonna haters, i find there mens clothes are very well priced for the quality and style.
haters gonna hate, i find their men’s clothes are very well priced for the quality and style.
We first shopped at JCP because of the great sale prices and quality of the products but the last few times we have been in the US we have been very disappointed by the in-store changes. We will not bother stopping in for a look around on future visits unless we hear of things changing for the better.
I was disappointed when I went to JCP to buy some St. Johns Bay tops and Cabin Creek pants only to see jcp brand clothing. I’m not a fan of their new pricing. I don’t like the new layout either. Bring back the old JCP>.
I use to spend $500+ at JCPENNY monthly, but since they’ve their brand and no longer carry St Johns bay pants for women I am forced to shop elsewhere. I have a family of 6 and JCPENNY use to be the place to shop. Is there a chance the SJB pants will be back????
St Johns Bay is their own line.
I went to J C Penney to buy St John’s Bay clothing and saw the “new” brand. I am on the internet to find out where I can buy what I want not the “new” junk!
I went to Jcpenny recently to buy St. John’s Bay since it is the best for me, but go to find out they don’t sell it anymore! I tried on their jcp brand but found the clothing tighter and clingy. I think they should go back to the brands they had! Better fitting and better pricing. They lost this customer!
GET RID OF THE CEO HE IS KILLING THIS COMPANY. Customers like me who have shopped JC for 50 years deserve better than this low quality garbage. I see another Mervyns in the future for JC
I have been a J.C Penney customer for many years. I’m not a fan of shopping, so when I needed something, I always knew where to find it, and how it was going to fit. Imagine my surprise, when shopping recently at JCP, and discovering they no longer had the St. John’s Bay brand. Their newer clothing line does not fit the same way. Also, I spent more time looking for items than actually trying on clothing. I was exhausted. The selection is limited, and the quality, horrendous. I also bought all my Lee jeans at Penney, but I only found one pair in my size. I will now go elsewhere. Please go back to the old Penney’ s that we know and love!!
I went to jcp to buy st. johns tops which I love. Good fabric, good fit right price only to find the new jcp brand, cheap fabric, bad fit, poor construction. Sooo disappointed. Am online now trying to find where I might purchase st. johns bay brands. If penneys keeps brands like jcp I don’t need to go to pennys anymore.
I agree with everyone. Not only St. Johns Bay, but Gloria Vanderbilt is no longer at Penney’s, my last trip I could not find A.N.A. Instead they’re showing flimsy materials in gaudy neons. I was a platinum card holder in previous year. Now, I’ll probably go in if I need towels. Even K-Mart has better quality. What are they thinking??????????? Going down the tubes like Mervyn’s.
I bought all my company clothing for my employees from JC Penny’s for many years. I only buy St Johns Bay. I own six different companies. I haven’t been back sense they dropped St Johns Bay. I hope they bring the clothing line back. RDE
I have been buying St Johns Bay pants in ultra tall for
years. I am very disappointed JCP no longer supplies this brand. I
now have to search for other stores who carry talls in a good
quality fabric and fit. JCP is going to go under if they don’t come
up with a better product that is equal to the St Johns
Bay.
Wish JCPenny’s had of stayed the way they were. I shopped there every week, but since they did away with St. John’s Bay and Glory Van. I know longer shop there.I do not care for Ellen D.and her life style that they had advertizing for J.C. Penney.
St. Johns Bay pants were GREAT! They were dressy enough for work, but not too costly, and were definitely a wash and wear product that lasted. I cannot beleive that JCP did away with such a popular, well-made product and have tried to replace it with a “JCP” brand that is NO WHERE comparable! I am very upset and would hope that JCP would bring back thier womens St. Johns Bay products.
I would go to JC Penney almost every Saturday to look or shop. Received gift cards for Christmas a yr ago and still have them. They no longer sell St Johns Bay pants which fit so well I have them in every color, thank God because I wear them over and over. Also, I guess if you are 16 and a size 0, JC Penney is the place for you. If not, try another store! What a joke!
Like many others, I’ve been extremely disappointed with the changes at JC Penney. I’ve been unable to find the quality merchandise that I used to. Rather than continuing to pine for what once was, I finally set out to find a replacement go-to department store and so far I’ve been really pleased with Kohl’s. Admittedly, it took me a little while to adjust and learn their brands, store layout, etc. But I set out to find some new work clothes recently and just kept trying until I found several nice things. I went ahead and signed up for their charge card (with plans to cancel my Penney’s card), which got me 20% off my first purchase and now I’m in the loop for all the sales. I went back this past week after I received a 30% off coupon in the mail, which I was able to combine with the really nice sales they had going on. The Kohl’s cash is also a nice bonus. It might not be the store for everyone, but I’d suggest giving it a chance. So far, so good in my book.
Please bring back the St. John Bay clothing line . I always bought loads of tops and other things in this brand. I don’t like the new brand that you have replaced it with as well.
If they quit selling st.Jons bay products.I will look somewhere else.
I have been buying St Johns Bay pants for close to 20 years because they are the only pants that fit my slim figure but are long enough for me. ALL other pants think I should have big hips and thighs. I am so upset that Penny’s has seen fit to change their line of pants. I did try on their own brand and it fit horrible. Please bring it back. I need new pants and am frustrated trying on all brands to get something that fits.
I agree with all of the above. They have gone to hell in a hand basket!!!!! So does anyone Know where to buy st johns bay????
St. John’s Bay was JC Penney’s own private brand. My guess is, it doesn’t even exist anymore.
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Maybe they’ll come to their senses and bring it back – hopefully with the same quality as before. That also applies to the store in general – wish they would abandon all these changes and go back to the way they were.
JPC was my first credit card back in the 1970s when I was in my 20s. I used to do most of my clothes shopping there for me & my family, but not any more. The store layout is confusing, and the quality has gone down. I had St Johns Bay tank tops in most of the colors, but the newer ones shrink more & don’t last like the older ones. I bought American Living towels & bathroom rugs; the edges starting coming apart within a few months. I’m not a person who likes to return items, I just go somewhere else to shop.
I do not like t;he new JCP brand..I buy shirts for the girls in the diner and myself and none of us like the new brand.
I must have bought about 50 St. Johns’s Bay polos for women and men just last year and now we have to go to another company because the JCP brand or the others just won’t do.
They don’t fit the same and they don’t have the colors . I ;think it is a biga mistake to get rid of ST. Johns’ Bay.
All of us here are very disappointed.
We also do NOT like the new flyer or the web site…
I do not like anything about the new JC Penny’s stores. Merchandise doesn’t look as good as what I can purchase at Goodwill and Salvation Army stores. Actually I have found better quality at the resell it shops.
I’m a big guy, and I loved buying St. John’s Bay pocket tees at JCP for $10 or so. They fit just right and last quite a while. I can’t believe they are no longer carrying the larger sizes.
If anyone know where I can find them, let me know!
St Johns is their own brand. It’s not going to be anywhere else.
I have been buying St. John’s Bay clothing for years. Went in to buy some tees and discovered Penney’s no longer carry the brand. This was a big disappoinment. It seems they are now catering to the younger crowd. Perhaps there is hope. The last time I was in the store, I ask about St. John’s Bay and was told they were bringing it back.
I was SO disappointed to learn that jcp is no longer carrying the St. John’s Bay clothing line. I have been purchasing items from this clothing line for years and was very pleased with its quality, design and price. Please reconsider your decision to pull this line, else I will have to start shopping elsewhere.
I was an avid shopper of JCP for years. I am not happy at all that they did away with St John’s Bay clothing for women. I do not like the quality of the JCP brand, especially the jeans. I will take my shopping elsewhere from now on. I am looking for a store that still sells St John’s Bay jeans……..
I don’t know what all everybody is talking about. The new JC
Penny is very nice. Its modern, They have all the great brands like Izod, Claiborne, lee and the two stores that I went to still carry St. johns bay. I bought five $10 dollar polos. They not only carry the JC Penny brand but the St. Johns bay brand as well. The new layout is easy to understand. If you know the brand that you are looking for, go to that section. Easy. Also, the JC Penny brand is not that bad. The material is as good as any other name brand and the fit is rather nice. They have got excellent selections for low prices. I think they might be trying to attract a new generation. I never, and I mean NEVER went to JC Penny before but after my last two visits, I’ve fallen in love.
Thanks,
Pablo S.
the tank tops of jcp are a joke they are so thin the st john bay brand was better guess it is time to find another store for them i wear alot of tank tops in summer and like to have all colors
I saw a men’s JCP dress shirt at the local Goodwill. Looked almost brand new to me. I considered getting it, until I realized the shirt was about as substantial as tracing paper…you could see through the whole shirt, both front and back, and make out people walkiing on the other side of it. I don’t know what it may have originally retailed for, but if that’s any indication of what they’re selling, it’s no wonder they keep losing money and market share.
I want St. Johns Bay back in JC Penneys or tell me where I can find it somewhere else!!
It looks as if St. John’s Bay is sold online at http://www.jcpenney.com
Good lord people get a grip.
Cheaper is not better. JCP is really going down the tube. Qaulity is what is wanted. If I want Walmart or K Mart I can go there. JC Penney once had quality. I no longer shop with JC Penney for the new CEO really turned things upside down, and down is how JC Penney is going. If they don’t improve they need to just close the door.
I wll not shop at J.C. Penney until they bring the St. John’s Bay line back.
I have loved the clothing lines offered by JCPenney for a long time. Last week, I returned to the U.S. after being overseas for several years and was very excited to be able to go back to JCPenney and refresh my wardrobe with all my favorite items. I went into the local store and was surprised to discover many of the products I was looking for were not stocked. I was not at all impressed with the JCP brand. I left the store empty handed and rather disappointed, but still hoping I could order what I was looking for from jcpenney.com like I had many times before. However, I just checked the website and found out all the clothes I liked from Penney have been discontinued, in particular St. John’s Bay! I am a tall guy, but not “big and tall”, and St. John’s Bay pants were the only one’s that I could find with a waist and inseam combination that fit. I am very disappointed by the decisions being made by JCPenney; the discontinued clothing jeopardizes the loyalty of customers who have been shopping with them for a long time and the new lines do not appear to offer any particular features to appeal to customers, new or old. I have not decided yet if I will continue to shop at JCPenney, but at the moment I have no reason to go back since all my favorites are gone.
Well so much for JC Penny getting my business anymore. I work St. Johns Bay for years, and even as a kid wore the Town Craft name. They both were durable, good priced and lasted a long time.
I have never had pants fit me so well. It is a shame that this new CEO is running JC Penny into the ground. I heard an excerpt a few weekends back on one of the news programs. A handful of analysts were giving predictions of the companies that would not survive 2013, and JCP was at the top of the list.
I did speak to a JCP agent in Ohio one evening about a week ago, and she did say they were were bringing back the St John’s Bay line under the JCP name. Then I spoke to a store and he said they are thinking about bring back the St. John’s Bay line as a “stand alone”, I think perhaps maybe like on of your “shops” as you are referring too.
They just had to go and mess up a good thing. I hope that CEO and other corporate idiots from JCP read this.
Recently went to three Jc Penneys in the Inland empire to find they are all under construction and have hardly any product on floor. Its sad to know the jcp brand is very low in quality very sad. I ordered on line some st johns bay shirts i baught for years and they last forever. Went to store was told by the associate they where only on line whats left she placed order of colors i wanted. When i went to pick up merchandise it was all jcp shirts and those where out on floor already why did i waist my time. Sad to say the shirts are so thin and cheap could not believe they did this to me. I was so mad i could of picked those same shirts off the floor and i didnt cuz they looked cheap smh!!!! Selection of clothes was limited and so was sizes what happened?
I hate the new jc pennys…the store layout is horrible…they want u to wander around in hopes you will buy the more expensive items with poor quality..i was told they got rid of st johns bay so they could carry all their own brands.. if this is true where can i get the st johns bay.. and if it is their brand BRING IT BACK…and fit the store layout..your customer service is horrible
Very, very disappointed in the “new look” Penney’s! My favorite St John’s Bay is gone. Don’t like the clothes now offered there so guess I will shop elsewhere.
Since 1974 JC Penney has been my go-to store for clothing for all family members and myriad household needs such as bedding, linens, towels curtains. They were reliable and the quality of their brands was very consistent. I am disgusted that they have chosen to totally ignore the needs of their loyal customer base and yank the products they were known for.!!!!
I can no longer find what I need either in their stores or online and have had to find new sources.
Haven’t been in a Penney’s since the changes took place. Went online today to order my St. John’s Bay BiStretch Pants that I wear to work, and my St. John’s Bay jeans. Only pants I’ve worn for years because they FIT. The are COMFORTABLE. They STRETCH. Another fantastic brand taken off the market. Why. It’s like trying to fix something that isn’t broken.
Won’t be going there again till St. John’s Bay products for Women are back.
I have brought several items of the new JCP line. The clothes hold up wash and wash and the jeans are fanastic. Went to JCP this week end and it was very crowded with the new Joe Fresh line, and this was in Oregon. I understand that they are bringing back the St. Johns Bay line. It is well known that you have to attract younger and fashion forward people to stay in business. They are the people that actually spend money. JCP was not making it, without the change they would be out of business. I just can’t believe all the haters. I am actually wearing the new line and it is great. Oh by the way the new lighter weight fabrics are actually in fashion, so get on board.
I’m also disappointed w/ JcPenneys new store layout and lower quality of goods. I was able to buy more when the sales and coupons were frequent. I was proud of myself for expanding my wardrobe. I got my husband hooked on St. Johns Bay short sleeve polo shirts which he wears to work. He is a picky shopper so it was nice to find something he liked and could wear. We were highly disappointed when we found out they got rid of St Johns Bay and used their brand name instead which is poor quality – the material was too thin. Also, I had pieces of St Johns Bay clothing that lasted for years and hated to see the company leave. That was the last time we stepped foot inside JcP. The layout of the store seems too retro and lacking on staying true to its longterm faithful followers. I can’t imagine them staying in business for long term; if they do, I will be shocked.
JCP has changed for the worst. They Have discontinued four brands I bought all the time. I haven/t bought any thing for myself, the last six times I have shopped there.Kohll’s is now my favorite store. Bad move JCP.
Have to say I agree with most customers who are disappointed w/JCP. The quality is no longer there. I have been a big fan of JCP since my kids were little. Now that my 2 girls(17 & 20) are older, they are not impressed w/the new fashion that JCP has to offer. Sadly, as a unsatisfied JCP customer my family & I have been shopping more at Kohls & Sears.
To the new CEO, if you are reading these posts, please get your head out of your ass & listen to what JCP customers are saying!! Bring back the St. John’s Bay, A.N.A,Gloria Vanderbilt & any other product line that your consumers were buying!
I already contacted you about the St. Johns Bay bi stretch pants coming back. I am so excited. I need new work pants now, but I am going to hold out until May so I can get my SJB’s! Thanks again!
When will your St. Johns Bay bi stretch pants for women be available in stores.
I have been a shopper at Penny’s for years, and I can tell you when I walked into Penny’s after they refurbed our store I was totally disappointed. My favorite brand of jeans and tops were their St. John’s Bay brand, and I found they no longer carry them. The clerk told me they replaced them with the JCP brand and they are comparable, I am here to tell you that they are in NO WAY anything like St. John’s Bay brand, the denin itself is much thinner and what they call pockets in them are a joke. The tops they have are great for the young set that have nice firm figures but for us older ladies, even those of us who are of a smaller size, we don’t want everything showing through our clothes. I used to like the Liz Claiborne brand too but even her stuff is not up to the quality it used to be. As far as I’m concerned once I spend the last of the gift certificate my kids got me for Christmas cause they knew I once liked Penny’s, you will have lost me for one as a customer for sure!
It’s sad that Penny’s has done away with their St. John’s Bay line of the shorts and shirts I use to buy. I guess I’m not the only one disappointed in the changes in the products they now carry. I now see why they are circling the drain!
For some reason JCP stopped carring Big and Tall cargo shorts.I normally buy them there each spring. We usually buy St. John’s Bay brand. The cashier said some changes have been made. So I payed off my charge card balance and I’m taking my business elsewhere. I have been a customer there for years but without the Big and Tall shorts we’ll have to shop at other department stores.
I went into JCP today to buy the women’s St. John’s Bay tops that I buy each spring. What did I find? A very inferior quality JCP brand. I will shop elsewhere.
Amen to all of the comments above! JCP is going down the tubes and it’s their own fault for changing what was once a medium priced, quality store! Discontinuing St. John’s Bay started me on this search to find another store that might carry the brand. However, it’s becoming clear that it was their brand. The junk I saw in the store this past week-end I wouldn’t wear. It’s terrible quality! And try to find a clerk with one of those little things to check you out! When you do, they have to run across the store to get bags. Now they want their customers to check themselves out? I won’t be shopping at JCP anymore!
I WAS AT PENNY’S THE OTHER DAY IT WAS PACKED AND PEOPLE WHERE BUYING AT BOTH TANGLWOOD AND VALLEY VIEW. NO COMPAINTS HERE SO DO NOT KNOW WHAT THE FUSS IS ABOUT ROANOKES LOVE THE STORES JUST GO TO BOTH MALLS PEOPLE AND SEE FOR YOURSELFS !!!!!!!
I too loved JC Penny’s and totally dislike JCP. Their new CEO is no longer focusing the store’s features to the clients that kept the company in business over the years. It now appears that customer satisfaction is not something he is worried about. I was a loyal customer and bought my clothes there because they were high in quality and fair in price. St. Johns Bay pants were the only pants I could find to fit my length and their classy work attire fit my needs 100%. Now I no longer go into the store, tried it, couldn’t find pants to fit and the store is no longer a want or a desire for me. Good Bye JC Penneys. Any chance a new CEO can come back and salvage what ever business JCP has left?
Absolutely hate the factr that I can no longer but St Johns Bay clothing, I have no reason to shop at Penny’s any more, there clothing is very similiar to walmart….. ugh!
St. John’s Bay were the only brand that had petite pants that actually fit correctly– other brands are still too long or too short– they were perfect. I was really depressed to find that they did away with SJB, since their jeans and corduroy pants were the only ones I could wear. I went in looking for a corduroy jacket today and that’s how I found out.
I’ve been to JCP several times in the past year, but never noticed the SJB brand was gone because I was looking for dress pants (which I use Worthington).
I want my St Johns Bay brand back I need some Skorts & their’s are the BEST. PLEASE bring them back!!!
Thank You
I, too, am searching for St. Johns Bay tank tops. Is there anywhere else they can be purchasxed??? Loved the fit and loved the color selection and the fact that they were available in petite.
I am so disappointed they don’t have my St John jeans I love love love St John jeansJC Penneys is going downhill by far the music is quite awful ,at Christmas time they had Christmas music that was rap, what store does that ,my 12 year old said let’s get out of here
I have been a loyal JCP customer for 2 1/2 decades, but I have stopped shopping there since they have dropped the St. John’s Bay brand for women.
I agree with the others-please bring it back.
I love St. John’s Bay tops and went to J.C. Penny’s to buy them all the time then of course I would do more shopping there. I can’t believe they have
dropped St. John’s Bay brand and I can’t believe the cheap stuff they
replaced it with. I will find St. John’s Bay tops & jeans on the internet and will no longer shop at J.C. Penny’s. I feel they have made a big mistake!!
They need to bring St. Joh’s Bay brand back!!!!!
I’ve been telling you folks since the day the announcement was made about 15 months ago that their new lines would be cheap junk that wasn’t even worthy of the ‘formerly $20, now $7!’ pricing. So many refused to admit the business reality of it, and some even phonily pretended they were thrilled with the new format and found the quality better than ever.
Well, it seems everyone is finally being honest, and realizes that JCP has essentially put themselves out of business. Their products are cheap – as in horrible quality – and yet are still overpriced for what they offer. They offer zero value, zero customer service, and zero reason to visit.
The old JCP is dead, and the new one will be soon. Though not soon enough.
I’ve been buying St. John’s Bay jeans at JCP for years. Now they have the JCP brand jean, which cost $20.00 more, doesn’t fit near as well and is a lower quality jean. If JCP doesn’t bring back the St. John’s Bay jeans, I will no longer have a reason to go to JCP. Always bought a few other things when I shopped for jeans, but not going to JCP again unless they bring back my jeans.
And forget getting help with anything! If you can find an employee they don’t know the answer or just don’t care! I get better customer service at dollar stores!
Wake up, JCP or you will soon be out of business!
SENIORS NEED TO BOYCOTT JCP B/C IN CASE YOU HAVEN’T NOTICED… THERE ARE NO SENIORS IN THEIR ADS ANYMORE! They are quietly sweeping us under the carpet! SHAME ON JCP – seniors built JCP! (you may want to check other store ads as well to be fair – retailers like seniors to be portrayed as poor failures) – well, excuse me, but we have more $ to spend than most of the 20-somethings throughout their ads; however, I will not be spending ANY $ at JCP until I see seniors returned to their ads.
I’ve worn St Johns Bay Kakis for years. I won’t buy anything else because they are comfortable and keeps there creases well. I tried to buy more today and couldn’t find them,in store or online. I may have just spent my last dollar at JC Pennies. Seems like they will no longer be carried there.
Been a big fan of JC Pennies but will probably close my account with you.
DISSATISFIED
Maybe Walmart will pickup St Johns bay clothing line. Be a big seller for them.
I don’t call Claiborne cheep folks! Wal-Mart clothes yes.
I was just atJC Penny today was not very happy, could not find St. John’s bay, the store was really different and they didn’t have a lot of clothes, less things in the store . Not impressed , it used to be my favorite go back to the way it was!
They need to bring St. Johns Bay womens pants back!! I used to spend a lot of money buying these pants and now they have lost a customer!!! They need to rethink what they are doing……
I really hope that JCPenny’s CEO is reading these notes and listening. I have been very upset for awhile when they quit carrying the St. John’s Bay brand of women’s pants. It was heartwarming to read that so many others are just as upset. I used to spend over $200 a couple of times a year. I haven’t spent over $20 at the store since the change over. They have just lost a customer and it sounds like I am not alone. Penny’s please rethink your decision to change!
JC Penney’s was my favorite store until yesterday when I went there to buy shoes, shorts and a spring jacket, only to find that they no longer carry St. Johns Bay clothing. Instead, they have a JCP brand, which is much inferior, and certainly less stylish. I am finished with this company. I spoke to some of my friends and they are in agreement. And no more sales? I will shop elsewhere. Certainly this new CEO should understand that quality is what people want. This company is on its way down. Sorry that I have been this candid but Penny’s was different because of St. Johns Bay.
I agree with everyone that JCPenney has to bring back the St. John’s Bay clothing line. I keep going on line to see if its back, but not yet. They have lost me as a steady customer also. I used to buy the women’s bi-stretch pants in every color and just loved them. Too bad, so sad JCP
I went in JCP at Tanglewood earlier this week. They have brought back St. John’s Bay – at least in the men’s department, I saw a couple of racks with St. John’s Bay shirts.
However, their selection overall is still lacking greatly…and the quality of their merchandise has suffered. Hopefully the new (old) CEO, who recently returned to the helm, can turn things around.
Hope they keep the shops and redo home stores to Martha Stewart!! Lets keep it upscale and not return it to Trash. Speaking of trash. Anyone been to Sears lately?? Hope our in Roanokes follows suite and closes soon like the Lynchburg and Christainburg ones! Will not miss them at all.
I have a curvy shape and I’m 62. I can’t find anything in a JC Penney store that fits me correctly. Not everybody is a teeny bopper. I tried to find a nice dress, and there is absolutely no size for me. 6′s are too small and 10′s are too big. 8′s are too tight. I’d like to shop at Penney, but I can’t figure out why I can wear a 6 and an 8 at Macy’s and not get fitted at Penneys.
Used to buy these mens clothes every season or when I saw them in the store. They are loosing another life long customer..!!!
St. John’s Bay® Side-Elastic Cargo Shorts
St. John’s® Bay Pocket Tee – Big & Tall
St. John’s Bay® Vintage Shirt – Big & Tall
i also am missing the st johns bay brand. I wear big and tall and they were the only one that fit. I will never go back to JC Penney until they bring back SJB brand.
@luke: They are bringing back the St. John’s Bay brand. Read this story for more info.