In the Retail Roundup column Sunday, I wrote about the opening of another self-serve frozen yogurt shop opening at the Towne Center Shopping center in Roanoke.
Roanoke now has at least six frozen yogurt shops throughout the city. And there’s more to come.
Have you visited a frozen yogurt shop lately? If you’re a regular customer what keeps you going back? Do you think the city can support this many frozen yogurt shops?
The trend is not just local. Frozen yogurt shops are popping up every where. Between the fall of 2010 and the fall of 2011, the number of retail frozen yogurt shops in this country increased by 31 percent from 3,624 to 4,765, according to an article in U.S. News Health.
Sales reported by frozen dessert shops are at about $6 billion per year, but “consumers have just shifted from ice cream to frozen yogurt,” according to an executive of the food research and consulting firm Technomic
And frozen yogurt shops have experienced some of the highest growth of any of the chains the firm tracks.
There’s more information about the frozen yogurt trend here.
Second Sweet Frog to open at Towne Square in Roanoke
The second Sweet Frog Premium Frozen Yogurt store in Roanoke is scheduled to open the second week of October at Towne Square Shopping Center
It will be operated by Steve Hillis, who opened Roanoke’s first Sweet Frog store at Towers Shopping Center in September 2011 with his wife.
Hillis said he plans to open more Sweet Frogs in the area. Sweet Frog also has locations in Christiansburg and Blacksburg.
Sweet Frog was founded on the principles of Christianity, according to the company website. “Frog” in “Sweet Frog” stands for “Fully Rely On God.” The chain of self-serve yogurt shops opened up in Richmond in 2009 and now has more than 100 stores around the country and one in South Korea.
This Sweet Frog location marks at least the sixth frozen yogurt shop in the Roanoke Valley.