In this week’s Retail Roundup column, I wrote about Freckles RetroShop closing on Kirk Avenue in downtown Roanoke.
I visited the shop recently to chat with the owner, Stephanie Sowder. She explained it has become increasingly difficult to compete with online shops that can offer lower prices (because they don’t have overhead expenses a brick-and-mortar store has.) Many people are buying vintage-wear online and with the popularity of sites like etsy.com,which boasts millions of users, a quaint shop like Freckles can’t compete, Sowder said.
Although Sowder says she will miss the face-to-face interaction with customers she will move her operations online starting Nov. 1. The store will be selling on frecklesvintage.com and a shop on etsy.com.
What do you think about purchasing vintage items online? Do you think it adds or takes away from your buying experience? Is it more or less convenient?