On Friday the JC Penney stores at Tanglewood and Valley View will unveil the Joe Fresh brand, the latest in many changes to the stores.
Joe Fresh is a Canadian line that JC Penney describes as “modern basics” for women.
Work has been ongoing at both Roanoke-area stores to create a Joe Fresh “shop,” or designated area for the line.
At Tanglewood the shop will be located just inside the department store’s entrance to the rest of the mall. At Valley View the shop is also located near the entrance to the rest of the mall on the upper level.
JC Penney has angered many of its customers with the changes that have been made under the new CEO. First came a new pricing structure, which included the elimination of sales and coupons. Then the company rearranged its stores to create shops – designated areas for each brand. In September the company introduced the jcp brand of clothing.
Many customers have complained on a previous blog post that they can’t find the St. John’s Bay brand in stores. That brand appears to be available on the retailer’s website. Other commenters have said the quality of clothing isn’t as good as it was before the changes.
Have you been in JC Penney’s lately? What’s your take on the changes?