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Mattress Firm leases Domestications space at Towers

Towers Shopping Center

Towers Shopping Center

Domestications Outlet Store at Towers Shopping Center in Roanoke is history, and a new tenant has already signed a lease for the outlet store’s space on the upper level.

Mattress Firm plans to open a store this summer on the end cap next to Hibatchi Express, according to Sheryl Simeck, a spokeswoman for Rappaport Cos., which owns the shopping center.

Right now, dumpsters are sitting outside the empty store as crews are working on removing and replacing the storefront, according to this building permit filed in Roanoke.

Mattress Firm has been expanding its presence in the area. In April it opened a store near Tanglewood Mall in the space where f.y.e music and video closed. The mattress company also has a store at Valley View.

Domestications announced its closing in January, a year after the store’s parent compnay, Hanover Direct, closed its 750,000-square-foot center distribution center on Hollins Road in Roanoke County.

Join the conversation [ADD A COMMENT]

32 COMMENTS

  1. Meghan | March 1, 2013 at 8:40 am

    A mattress store?!?!?!? Ugh

  2. david | March 1, 2013 at 9:31 am

    What does Roanoke have more of, mattress stores or yoguart shops?

  3. Steve | March 1, 2013 at 10:09 am

    So who buys all these mattresses? Seems like there are an inordinate amount of “mattress stores” in the valley…

  4. Kristen | March 1, 2013 at 10:39 am

    A mattress store is not a good fit for Towers.

  5. Donna | March 1, 2013 at 10:51 am

    FYI: Hanover Direct did not close it’s distribution center a year ago. It was announced to employees on Jan. 13, 2012 that the facility was closing….didn’t work out that way.

  6. Amanda Codispoti | March 1, 2013 at 11:13 am

    @Donna: We reported that the Roanoke County facility closed and moved to Martinsville. What do you mean when you say, “it didn’t work out that way?”

  7. Chris | March 1, 2013 at 11:47 am

    great another mattress store! Why can’t this town get anything better then cheap discount stores! I don’t understand why Towers which is in the most desirable area can’t attract anything better! I guess they will take anything! Towers going down hill fast!!

  8. Todd | March 1, 2013 at 12:35 pm

    “Why can’t this town get anything better then cheap discount stores!” Because the elitist Roanoke citizens who shop otherwise only make up about 15% of the true income of Roanoke’s average citizen. Go hang out at your 10 Million dollar art museum, grab some groceries at Fresh Market, and stop complaining about places regular income citizens might use! Come on to Roanoke discount stores, Real people shop, too! #MiddleClass #Proud #DiscountShopper

  9. Spiny Norman | March 1, 2013 at 12:36 pm

    Chris, if you’re so eager to pay unnecessarily high prices simply to prove you’re “upscale”, I will be happy to sell you various items I have lying around the house at a significant markup. :P

  10. Kristen | March 1, 2013 at 1:55 pm

    Chris, with your rarified tastes, shouldn’t you be in Manhattan for fashion week or something? Leave little Roanoke to the rest of us peons.

  11. Laura | March 1, 2013 at 5:12 pm

    Why can’t this town get anything better then cheap discount stores!
    Because we’re as parsimonious with our money as we are with our exclamation marks.

  12. TheBigEye | March 1, 2013 at 8:29 pm

    Don’t worry Laura, it gets better, wait until Chris gets into his all CAPS HEY AMANDA ANY NEWS ON THE IVY MARKET MODE……….

  13. Michael Newman | March 2, 2013 at 8:10 am

    Chris, I am with you on this one; However, you did use too many exclamation marks.

  14. Jess | March 2, 2013 at 9:24 am

    Chris, I always joke that Ukrop’s failed because it was too fancy for the area, what with its escalators and underground parking.

    I love cheap discount stores, but this business of having to travel hours to get to decent shopping is getting old.

  15. Michael Newman | March 2, 2013 at 11:38 am

    And Laura, I think you meant to say that “we’re as parsimonious with our money as we should be with our exclamation marks.

  16. RP | March 2, 2013 at 1:43 pm

    A Bruegger’s Bagels would’ve been great for that space. *sigh*

  17. Adam | March 2, 2013 at 8:12 pm

    I for one agree with Chris. I do not consider myself an elitist or a snob, however I do enjoy a variety of shopping options beyond the typical discount and lower-end stores which Roanoke seems to have plenty of. I do not mind spending more money for a quality product, however when there are no stores locally that offer such products I do not even have that option. I think it is a shallow stereotype that people who consider themselves cultured or upscale love the art museum, shop exclusively at the Fresh Market, and would love to have the anchor stores at Valley View replaced with Neiman Marcus, Saks, and Nordstrom. I simply would like the option to have a nicer selection of stores to shop at occasionally to breathe life into Roanoke’s mediocre retail scene.

  18. Chris | March 2, 2013 at 8:18 pm

    Shop at all the cheap places you want and leave the good places to the rest of us. Less lines and less trash!!

  19. Chris | March 2, 2013 at 8:24 pm

    there you go again Kristen- talking out of two sides of your mouth. Make up your mind girl!

  20. Frazier Hughes | March 3, 2013 at 8:48 am

    I say just sleep on the floor. – Hughes it or Lose it? Dot com

  21. Chris | March 3, 2013 at 12:10 pm

    Well said Adam. I think more of us feel that way. We are just the only ones that have the guts to say it.

  22. Chris | March 3, 2013 at 12:12 pm

    BIG EYE- HEARD DOLLAR GENERAL OPENING UP AT IVY MARKET AND YOU WOULD BE GREAT TO MANAGE IT!!!!!!!!!!!!!!!!!! KRITSTEN. WILL YOU BE ASSOCIATE MANAGER?????????????????????????

  23. Chris | March 3, 2013 at 3:24 pm

    Spiny- would not touch your items with a 10 foot pole old man!!!!!!!!!!!!!!!!!!

  24. Kristen | March 3, 2013 at 10:11 pm

    Consider upgrading from dial up, CHRIS, and try shopping online like the rest of the 21st century planet. It’s really not difficult and you can spend all the money you want.

  25. Salemite | March 4, 2013 at 9:34 am

    Moderator?

  26. Amanda Codispoti | March 4, 2013 at 9:48 am

    Yes, Salemite, I suppose it is time to step in on this thread and ask that we stay on topic rather than attack each other. Civility, please.

  27. tass | March 4, 2013 at 6:36 pm

    I think it’s a poor fit for Towers as well. Not because it’s a discount store but because the rest of the shopping center is designed for daily, multi-visit shopping. I’m going to get pet food so hit Kroger too, or I cool off from the gym by wandering through Tuesday Morning, or I stop in at my credit union and then pick up dinner for the kids … once-in-a-decade mattress-shopping doesn’t fit that scenario at all, I can’t imagine the other retailers are happy.

  28. Evans | March 5, 2013 at 10:48 pm

    If Roanoke is to fill the role of a metropolitan center, it had better offer something more to SWVa than middle-level chain stores and (worse) chain eateries. I can stay in the NRV and find more than enough of them, with (per Kristen) lots of online options for buying things that I don’t need to see first-hand. From a different direction: is there really that much more in Roanoke than in, say, Martinsville to warrant a 40-mile drive each way? Fresh Market is one of the few stores I’ll go out of my way for, and then only if I can batch it that trip with doing other things in Roanoke — which might sometimes include the museums. As to Ivy Market: I never understood the reverence some Virginia flatlanders had for Ukrop’s, which was at best a pale imitation of Wegman’s..

  29. Kristen | March 6, 2013 at 11:06 am

    Evans, the first time I set foot in that Ukrops I asked a produce person if they had any shallots. I got a blank stare and a vague gesture towards the potato bin. I never got the Ukrops worship either.

  30. Bryan | March 6, 2013 at 1:56 pm

    These mattress stores are becoming like Car Title Loans “businesses”. It’s just a matter of time before a competing mattress store opens across the street.

    I know, I know. How dare I!

  31. Salemite | March 6, 2013 at 4:19 pm

    Glad you mentioned those, Bryan. I have been wondering if these Car Title loan places are a front for something; there is never anyone in any of them when i pass by… weird.

  32. Todd | March 8, 2013 at 1:57 pm

    I never see anyone in La De Da, Patina, Stephens, or Finks…maybe they are fronts , too…….RIDICULOUS! Maybe you’re upset that the Salem bubble has payroll advance stores and car title lenders for the middle/lower class and want to make up reasons for their existence in the Golden Gates of Salem. Elitist Roanoke/Salem wanting the area to be Charlottesville or NOVA so bad, but are blinded to the fact that the most successful areas are made up of different income levels and classes working together for this goal.

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The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Amanda Codispoti.

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