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Retail Roundup: Roanoke Railhouse to sell canned beer

Roanoke Railhouse(We are still having problems getting the Retail Roundup column on the new roanoke.com, so there is no link to the column in this blog post.)

A Roanoke microbrewery is poised for growth as it begins to offer its signature brew in cans and expand its distribution throughout most of Virginia.

Roanoke Railhouse has offered its beers in 22-ounce bottles since the brewery was started in 2009. The bottles are available at Kroger, some convenience stores and some restaurants.

But brewery owner Steve Davidson said the bottles don’t appeal to everyone because of their size. Some restaurants that serve beer only in bottles won’t carry 22-ounce bottles, and consumers who want a single serving are turned off by the large size.

Davidson said he believes that canning his brewery’s signature beer, Track One,  in four-packs of 16-ounce cans, will fill that gap.

He also touted other benefits of canning. Aluminum is a better light and oxygen barrier than glass, and it is more environmentally sound because it can be recycled easier and isn’t as heavy as glass so it takes less fuel to transport.

Davidson has contracted with Old Dominion Mobile Canning, a new company based in Glen Allen, to can Roanoke Railhouse’s beer.

The company will set up canning dates with Davidson and bring cans and its mobile canning machine to the South Roanoke brewery on a truck. At the brewery, the canning machine is set up near the finishing tanks and the beer is fed into the machine. Davidson’s crew will pack the beer and put it in cold storage until his distributors pick it up.

Davidson said he decided to work with Old Dominion because investing in his own canning system would be costly and take up valuable space.

The canning business will likely cut into the brewery’s bottle sales, but Davidson said he expects to pick up new business at retailers who wouldn’t sell the bottles.

Cans should be available in stores the first week of May, Davidson said.

At the same time, Roanoke Railhouse has teamed with new distributors to get its brews into stores and restaurants throughout the state. Roanoke Railhouse is also available in much of North Carolina.

The growth is expected to increase Roanoke Railhouse’s production needs by 20 percent, Davidson said. He is hiring two more brewers to help meet demand, he said.

Also in column, the owner of the Blacksburg and Roanoke Benny’s pizzerias are opening an new eatery in Radford on Clement Street. The oversized pizza shop began with Benny Marzano’s in Blacksburg. Last year it opened Benny Marconi’s on Campbell Avenue in downtown Roanoke. The Radford pizzeria, Benny Nicola’s, is expected to open by the end of the month.

Lastly, Promenade Park in southwest Roanoke County is getting a facelift. The Electric Road shopping center’s facade will be replaced, starting this spring. Work is expected to be complete this fall.

Join the conversation [ADD A COMMENT]

5 COMMENTS

  1. Steve | March 12, 2013 at 10:27 am

    C’mon Roanokers’, where’s your comments.

    We’re talking about BEER here.

    Your favorite topic to bash any store or restaurant in the area, that doesn’t distribute it to meet your fancy…

  2. The Other Rick | March 12, 2013 at 12:44 pm

    Please bring back “Loose Caboose”! That was my favorite of all the Railhouse brews, and it’s no longer available – at least not anywhere that I’ve looked, and that’s a lot of places. I haven’t seen it anywhere since last summer.

  3. Amanda Codispoti | March 12, 2013 at 1:38 pm

    @The Other Rick: Roanoke Railhouse is no longer making Loose Caboose.

  4. The Other Rick | March 12, 2013 at 3:27 pm

    @Amanda: Yeah, I know…and I’m hoping they’ll bring it back! :-)

  5. CaineRed | March 14, 2013 at 10:05 pm

    Railhouse is beer? *snort*

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Wednesday, June 19, 2013

Weather Journal

Starting to look a lot like summer

Wed, 19 Jun 2013 01:03:10 +0000

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The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Amanda Codispoti.

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