Best Buy and Samsung announced this month that they have formed a partnership to bring “Samsung Experience Shops” to Best Buy stores which will allow customers to interact with various Samsung products in one place.
The Roanoke and Christiansburg Best Buys will be among the stores getting these shops, said Best Buy spokesman Jeff Shelman.
The Roanoke store is in the first wave of shops to open, hopefully within the next few weeks.
The Christiansburg shop is expected to open June 1, Shelman said.
He did not know the size of the shops in Roanoke and Christiansburg, but said the average size is about 400 square feet.
The shops will feature Samsung phones, laptops, tablets, cameras and accessories, which will be on display for customers to use. The shops will be staffed with a Best Buy employee and a Samsung expert who will be able to perform software upgrades and offer support.
The idea behind the shops is to make it convenient for customers to explore Samsung products and see how they work together, according to a news release from Samsung.
“We want to be the go-to place for people who want to purchase Samsung products,” Shelman said.
One technology website has said the Samsung shops are aimed at competing with Apple, which also has its products on display in Best Buy stores.
There has been a lot of talk on this blog about showrooming and even reverse showrooming . Do you think these shops will win out over online shopping because of their interactive nature?