The restyled home decor business operates out of a small shop on Westover Avenue behind Rockfish Food and Wine.
The store is holding its grand opening Saturday.
The owners, Lisa Fuller and Gloria Fox, lost their full-time jobs during the recession. Both women turned their love of repurposing furniture and other home decor items into a business. They each rented a booth at The Mercantile in Salem where they displayed their repurposed home decor and furniture pieces, and where their friendship grew.
When The Mercantile changed ownership and changed its name the women decided to go into business together.
They search for furniture with interesting lines and a solid structure at thrift stores, yard sales and estate sales. Then they use CeCe Caldwell’s chalk and clay based paints (which they also sell in the store) to refinish the furniture.
“We take grandma’s antiques and restyle them,” Fuller said.
Potentially Chic also does custom work, interior decorating consulting and kitchen cabinet makeovers. Fuller and Fox also hold classes that teach participants how to restyle their furniture.
The store is open Tuesday through Friday from 10 a.m. to 5 p.m. and Saturday from 9 a.m. to 5 p.m.
The store’s grand opening on Saturday begins at 8 a.m. It features a sidewalk fair that includes local artists, vendors, massage chairs, face painting, popcorn from the Grandin Theatre, cupcakes from Viva la Cupcake, a caricature artist, demonstrations and more.