Roanoke’s Red Lobster soon will undergo a major renovation, updating the restaurant’s look to resemble architecture found in New England.
Work is scheduled to begin Aug. 19 and includes a complete renovation of the interior and exterior at the restaurant on Franklin Road near Kmart. The Roanoke location is one of 700 restaurants in North America that will be renovated by the end of the year to reflect the new brand image.
Plans call for the restaurant’s interior to be gutted. After the renovations, customers will notice new furnishings, LED lighting and nautical decor such as signal flags and seaside-inspired artwork, said Megan Wholey, a spokeswoman for the company.
The bar will be expanded and have a granite countertop and flat-screen televisions.
The layout of the dining area also will change. Booths will be installed, increasing the seating capacity from 224 to 240 people.
The old furnishings from the restaurant will be donated to the Habitat for Humanity resale store in Roanoke, which sells items to raise money for building homes.
Outside, the front of the building will feature a stone tower with new signs. Ship lanterns will light the exterior.
Work should be complete by Oct. 21. The restaurant expects to remain open during the renovations, Wholey said.
The new look, inspired by architecture found in Bar Harbor, Maine, was designed by an internal team of architects and was chosen after several years of focus groups’ surveys and market testing, Wholey said.
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