A frozen yogurt store that opened more than a year ago at Hunting Hills Station on U.S. 220 has closed but plans to reopen in another location.
Bloop founder and CEO Josh Oppenheimer said this week that the location of the store in a small strip of retail just below Starbucks and Chick-fil-A on Franklin Road was problematic. There is no access to the store from the southbound lanes, and there are only 11 parking spots. In addition, there was not a lot of foot traffic because of the vacancies at the building, Oppenheimer said.
“It created a bad mix,” Oppenheimer said. “For (store owner Ryan Schwartz) to be successful, he needed a better location.”
Oppenheimer said they have chosen a new location, but he would not disclose where because the lease hasn’t been signed.
The Vinton Bloop at the Kroger shopping center on Hardy Road remains open.
Bloop has seven location in Michigan and in Virginia in Charlottesville, Lynchburg, Winchester, Roanoke and Vinton. A Madison Heights store is set to open soon, bringing the number of stores to eight. Bloop donates 5 cents of every sale to Charity: Water, an organization that is raising money to provide drinking water to third world countries.