The owner of a lacrosse store set to open in Roanoke this fall wants to use his business to grow and support the sport in Southwest Virginia.
Paul Lawlor, 23, said his store, Voomx, will not only supply players with equipment and apparel, but will also provide support for coaches and youth teams and will even set up an adult league.
“We are so much more than a retail store,” said Lawlor, who has played lacrosse since he was in elementary school.
The store is expected to open in October at Hunting Hills Station, a small strip of retail stores below Chick-fil-A on Franklin Road. The 1,300-square-foot store will carry well-known lacrosse brands such as Warrior, STX and Brine. Voomx will carry men’s and women’s equipment, with an emphasis on apparel. Lawlor wants to hire a local graphic designer to create designs , he said.
The store will also feature a 100-inch screen and projector that will play ESPN, and on Sundays, Redskins games.
Lawlor is funding the business himself, but he said he is forming a board to weigh in on the direction on the company. He said he is currently looking for more board members.
He is also relying on the community to tell him how he can help.
His goals are to help the sport grow where it doesn’t already exist and strengthen it where it is being played, he said.
He talked of holding clinics to introduce new players to the sport, offering discounts for teams, giving guidance to coaches and connecting local players with coaches and players at the university level.
“We’re not going to limit ourselves to what we can do in the community,” he said.
Ultimately, he hopes to see the sport grow across the region and in turn, increase demand for equipment and apparel. If that happens, Voomx will expand, Lawlor said.
Also in the column, J.Crew has expanded its clearance store in Lynchburg but will no longer hold warehouse sales, and Viet Subs has opened in Roanoke.