Double Apple, a Mediterranean restaurant that opened two years ago on Brambleton Avenue, is opening two cafes with hookah lounges in Roanoke.
Hookah Land Cafe will open next month at the Williamson Road Plaza (located at the intersection with Hildebrand Road), said Double Apple owner Mahmoud ”Joe” Migdadi. He plans to open another cafe and lounge in downtown Roanoke in a few months. He didn’t want to specify the location because the lease hasn’t been signed, but said he hopes to sign a lease for a space near the intersection of Campbell Avenue and Market Street. The downtown cafe will be named Double Apple.
The cafes will serve Mediterranean and American style sandwiches and desserts as well as smoothies, Migdadi said.
Migdadi said his expansion plans are largely in response to his customers. Lunch customers have told Migdadi that they would like to have a downtown location for lunch. Customers of the hookah lounge have asked Migdadi to consider opening on Williamson Road. Migdadi acknowledged that he has competition from Oasis Hookah Cafe and Lounge, just a few blocks away, but he said that the hookahs and the tobacco his lounges offer are very different. Double Apple’s hookahs are made in Egypt and Jordan and the lounges offer a tobacco blend made exclusively for Double Apple, Migdadi said.
His first restaurant and hookah lounge, Double Apple, opened two years ago. It offers a lunch buffet, dinner, catering and food delivery.