A shop featuring Microsoft products has opened at the Roanoke Best Buy.
The Windows Store opened last week. It groups together all Microsoft products such as computers, phones, tablets and the Xbox gaming system.
“The Windows Store offers a large-scale, hands-on customer experience that will show customers how Windows and Microsoft devices and services can make it easier for them to work and play,” Tami Reller, chief marketing officer and chief financial officer of the Windows Division at Microsoft, said in a news release.
The Windows Store in the Roanoke Best Buy is on the right of the store in the area where the tablets were formerly located. It is staffed by two Best Buy employees who have received special training on Microsoft products, according to the store’s general manager, Jason Short. (Some of the 600 Best Buy stores with Windows Stores have Mircrosoft employees, but Roanoke does not, Short said.)
This concept of concentrating one brand’s products in a shop within a store is not new to Best Buy. In April the Samsung Experience Shops opened in the Roanoke and Christiansburg stores. (Christiansburg will not be getting a Windows Shop, according to a Best Buy spokeswoman.)
Have you shopped at the Samsung or Windows shops? Do you like this concept?