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May 19, 2008

SWoCo, the video #1: How do you pronounce SWoCo?

What is SWoCo? And how, exactly, does one pronounce it?
We’ll admit, it’s a made-up name -- a catchy (we hope) abbreviation for Southwest Roanoke County the way folks in Northern Virginia refer to NoVa, or, um, the way some folks in South Roanoke call their neighborhood SoRo.
Still, there’s that whole pronunciation thing -- so we went to the Kevin Jones Performing Arts Studio to get some help. Kevin rounded up seven of his students -- all from Southwest Roanoke County. All they knew was they were going to shoot a video for use on roanoke.com. We took each one aside, showed them them SWoCo logo, and asked them to pronounce it and tell us what they thought it stood for.
Here’s what we got: SWoCo, the video. Actually, three videos.
It’s not exactly the Star War trilogy, but hey, even George Lucas had to start somewhere, right?

Video 1: How to pronounce SWoCo.
Video 2: Just what is SWoCo?
Video 3: How does SWoCo make you feel?


Special thanks to the Kevin Jones Performing Arts Studio and:

Corinne Davis
Alison Downie
Lauren Harris
Patrick Lynch
Shannon Poffenberger
Leah Wedge
Nate Wulff

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Emily Flora, SWoCo community journalist

Welcome to The Notebook, the community gathering place for news and tidbits from SWoCo, by community journalist Emily Flora. You can share your comments, stories, links and ideas here, too. This is your community conversation.

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