Danielle Deeds and Damaris Jordan are sisters and grew up together in Massachusettes. In 1991 they moved with their family to the Smith Mountain Lake area. Deeds still lives in the Smith Mountain Lake area and Jordan recently moved to the SWoCo area.
Together the two always held a dream to open their own store, but it wasn’t until their father died unexpectedly in a car accident that they decided now was the time.
“He was a big part in pushing us and saying, ‘I think you can do it’,” Jordan said.
“After he died, we started it to make him proud,” Deeds said.
Deeds and Jordan said that they threw out several ideas in the past about what kinds of shop to open, but after taking a girls’ trip to Arizona and finding a little girls shop, they decided to open a children’s boutique.
“We always wanted to do a business together,” Deeds said.
On August 7th they opened their very unique shop, Our Little Cherubs Boutique, at 3536 Electric Road in Promenade Park. They also have a small location in Old Salem Mercantile that opened last summer.
“We liked downtown, but it wasn’t kid friendly. We kept searching and found this place, Jordan said.
Our Little Cherubs Boutique started as an online boutique (www.ourlittlecherubsboutique.com) and local holiday open houses.
“It’s been really positive and we thought it was the time,” they said.
Deeds and Jordan said that they realized there were already a few children’s boutiques in the area but they they just tried to find a way to be different.
Their shop includes a work of art throughout the entire space. The walls are painted with mountains and tress, the lights in the ceiling have cloud inserts and castle walls surround the entire space.
“We wanted to be able to give back to the community. and we thought, how can we have something for the kids and parents and teach them to interact with their parents,” Jordan said.
There is also a pathway that leads into a party room, where you pass a Knight on your way through. The party room will be used for birthday parties, mom and dad’s night out with pizza parties, baby showers, themed parties, and work they hope to do with StollerStrides. They also hope to bring in other fun activities for the children to participate in with their parents, like Glazed Bisque-it. They currently carry a Fairy Dust line where children can make their own lotion and body scrubs.
“We had such great childhoods,” Deeds said. “The idea for the decoration came to us as children when our parents took us to a Renaissance Faire in Massachusetts.”
“This is a place where children can build their dreams,” Jordan said.
They hope to have the party room up and running by the first of September.
They carry a lot of organic, bamboo and organic cotton merchandise, BPA free Green to Grow bottles and organic cleaners. They carry lines such as as Alphabet, Baby Lulu, Young Colors, One Kid, Cloud.B Mulberribush, pima cotten undies, DinoSoles, Miss Me, and their Tweens section includes Erge and Pinc.
They carry newborn to size 12/14 for girls and newborn to size 8 for boys. They also have holiday outfits for girls up to size 16 and for box up to size 10/12.
So far, the sisters say that their shop has been doing very well and everything is just working out.
“It’s all the little blessings that you just know God’s looking after us. We also think that dad’s up there wheeling and dealing,” Jordan said.
Deeds and Jordan want to thank Eric Noble, who did all the artwork for their boutique and Structures who built all their shelves and stands.
“They couldn’t have captured it better,” they said.
Our Little Cherubs Boutique is open Monday through Saturday from 10 to 6 p.m. and closed on Sundays. You can visit the website here.
Our Little Cherubs Boutique will hold its grand opening on October 3.