New FroYo concept aims to change lives, one cup at a time

Bloop Frozen Yogurt’s grand opening is just days away on July 7, at its first Roanoke location at Hunting Hills Station. To celebrate, Bloop will hold festivities beginning at 11 a.m. Guests will have the opportunity to win a variety of prizes, including free yogurt for a year for 20 individuals.

Bloop aims to bring more than just a sweet summertime cool down. The company’s “Cup 4 A Cup program” works with the nonprofit charity:water to provide a cup of water to someone in need with every cup of frozen yogurt sold.

“More than 30,000 people die from unsafe water and unhygienic living conditions each week and over 90 percent of those deaths are children,” Daryl Calfee, co-founder of Bloop, said. “Our mission at Bloop is to help change that by offering a cup of clean drinking water for every cup of yogurt sold. A cup for a cup—it’s that simple.”

Submitted by Leigh Farmer.