The perfect pairing. Kristi and Greg Gerhart have owned and operated Pino Gelato at West Village shopping center for several years now, but they’ve always wanted to pair it with something special. And that’s just what they did. Once Oliveto, the olive oil store located right next door, went up for sale, they snatched it up. “It was great… before we opened Pino Gelato, we had discovered a shop like Oliveto in Pinehurst, NC, but then Oliveto opened, so once the previous owners decided to sell, we jumped at the chance,” said Kristi. She continued, “we bought the store on October 1.” Right after buying Oliveto, the Gerharts decided to combine the stores by opening the dividing wall between the stores and building an archway so that customers could freely walk between each business.
One of the Gerharts’ main goals in buying Oliveto is to start cooking classes. “We want to do cooking demonstrations using the olive oils and vinegar and we want to really be able to use the kitchen we have at Pino Gelato. People see the recipes in Oliveto and we want them to learn how they can use the olive oil and vinegar in their own cooking,” said Kristi. She continued, “people have been very excited about the cooking classes.” Kristi also mentioned that they are planning on having an olive oil of the week as well as a pairing: “at Pino Gelato, we have great salads in addition to other things, so we’ve gone through several pairings of olive oils from Oliveto over at Gelato. And of course it’s healthier too,” said Kristi.
In addition to the cooking demonstration, Kristi said they would like to do an Olive Oil 101 class so that people can learn the health benefits of the oil. “The higher the Polyphenols, the healthier the olive oil,” said Kristi. She continued, “the healthiest olive oils also have the most robust taste. We want to teach people about the differences in olive oils and how their health can be benefitted by using them.”
The olive oils and vinegars come in four different size bottles. “We also offer sample size bottles too so that people can try different kinds before committing to a larger bottle,” said Kristi. Once bought, the olive oil, if stored in a dark place like a pantry, can last from 6 to 12 months. “Light is very bad for olive oil,” said Kristi, “that’s why we sell it in dark bottles.”
Kristi and her husband Greg are happy they bought Oliveto and are happy that the two businesses truly complement each other. “When you come in to get a Gelato, you know it’s a healthier choice than ice cream… the same goes for olive oil; you know it’s a healthier choice than regular oil,” said Kristi. She continued, “it’s a great mesh, having these two businesses together… and we’re really excited!”