Waffle House hopes to hit the spot at Virginia Tech
BLACKSBURG – Since 1955, Waffle House has been serving waffles, omelets and coffee to its customers on a 24-hour, 365-day basis all over the country.
Now, the chain has its sights set on Virginia Tech.
Jeff Cole, Waffle House’s vice president of real estate, said the chain has taken a little while to realize how well it can do on college campuses.
Waffle House usually creates standalone restaurants, but is now in the business of converting existing spaces, especially in college towns, Cole said.
Cole said Waffle House plans to convert the former TCBY and Revive Salon & Spa spaces at 610 N. Main St. with the intention of opening before football season. Construction will begin soon, Cole added.
“We have now started to convert space on campuses in order to get into the market,” Cole said. “We’ve been very pleased with success we’ve had at locations like Georgia Tech and the University of Alabama.”
The chain will hire about 60 full- and part-time employees during the initial opening phase, Cole said.
“We plan to open more college locations in the near future, including one at Virginia Commonwealth University,” Cole said.
“Right now, we’re looking forward to being in Blacksburg.”
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