A local DirectBuy franchise has closed. Reporter Brian Kelley has the story:
A DirectBuy franchise that opened in Roanoke County two years ago has closed, the Indiana-based membership-only shopping company confirmed today.
Customers received e-mails this week about the closure and a letter posted on the door of the store at 4082 Electric Road in the Madison Square Shopping Center near Tanglewood Mall tells “members and guests” that neither new members nor merchandise orders are being accepted.
The franchise owners made the decision to close the Roanoke County store, said company spokeswoman Sara Butler. The store’s slightly more than 1,000 members are being offered access to the company’s online Home Shopping Program, and may shop at any DirectBuy store location. The closest stores to Roanoke are in Gray, Tenn., between Kingsport and Johnson City, or in Richmond.
Orders already placed and not yet picked up will be delivered through 3PD, a freight consolidator based in Lynchburg, and online orders will be shipped there as well. “We’re making every effort to continue their service uninterrupted,” Butler said.
The Merrillville, Ind.-based company considers the Roanoke region “a great territory,” Butler said. “We’d love to get some ownership back in there and get a physical location back opened.”
If you are a DirectBuy member in the Roanoke region and would like to talk about the closure or your buying experiences there, please contact reporter Brian Kelley, firstname.lastname@example.org, or (540) 981-3116.