The Blue Ridge Chapter of the Public Relations Society of America will hold its next professional development luncheon on April 14. Here is a press release from the Blue Ridge PRSA:

The Blue Ridge Chapter of the Public Relations Society of America (PRSA) will hold its next meeting at the noon on Thursday April 14 at The Inn at Virginia Tech with a presentation by Rodger Roeser. Roeser will be speaking on “Podcasting, Webcasting and other Scary ‘Techno’ Things PR Should Do for Your Brand (Psst! They’re Not Scary or Hard to Do) Just Tell the Boss How Amazing You Are!” Roeser is president and founder of The Eisen Agency, the largest fully integrated investor and public relations firm in Greater Cincinnati, Ohio. He will be offering his services for free to produce and develop a podcast at the luncheon, and has asked everyone to bring “their best pitch.”

During college, Roeser held only one job –rock star! He played in clubs and smoky bars to pay his way through school as the lead singer and bass slinger in a 1980s Cleveland band. It was through his experience with rock music that he forged his first foray into public relations. When he couldn’t find a management group to manage the band, at age 17 Roeser started his own by creating the Eisen Management Group (EMG), primarily an entertainment and promotions firm, and worked for a variety of entertainers and entertainment venues, booking, promoting and publicizing clubs, entertainers and rock bands.

Roeser worked for several agencies after college and was frustrated by their inefficiencies. He knew he could do it better and built The Eisen Agency – a firm now recognized as Cincinnati’s largest, nationally ranked, and multiple award-winning PR Firm. Roeser attributes the firm’s success to the cornerstones of hard work, quality work, resourcefulness, and responsiveness.
“Roeser is a dynamic speaker who is sure to woo the crowd! This is one professional development opportunity you don’t want to miss,” said Blue Ridge Chapter President Laura Neff-Henderson, APR. “Not only will attendees walk away with a working knowledge of some of the newest trends in social media, our guests will also have the opportunity to network with the region’s best and brightest public relations professionals.”

This event is open to the public. Anyone interested may attend this event. The cost for PRSA Blue Ridge members is $22; non-members may attend the luncheon for $30. The cost for students is $17. Reservations are due by Monday, April 12. A $5 fee will be added for late registrations. To register, please visit www.prsa-blueridge.org. For more information contact Hospitality Chair Jen Ward at jen@bluefilly.com.

This luncheon is one of six annual professional development luncheons hosted by the chapter each year. For more information about upcoming luncheons, including a list of speakers, please visit www.prsa-blueridge.org.